Leveraging Parentage

Though MphasiS remains a separate legal entity, independent of HPs
operations in India, even after acquisition of parent EDS by HP, the company
leveraged HPs brand and relationship to the fullest to not just bag new deals
but to also get into new areas. But that was also the reason why IT business
grew even faster than BPO and BPOs share in overall business dropped.

Last year saw 25% of MphasiS business coming through HP or through joint
sales with the parent. With the HP-EDS partnership on its side, MphasiS also
worked on aligning and adopting the global delivery best practices. Over the
year, MphasiS also leveraged EDS one of the biggest private data networks in
the world.

In terms of verticals, MphasiS kept its strong presence in financial
services, banking and insurance, all of which put together gave it 55% of its
revenues. However, significantly, the insurance business was separated from the
financial services during the year. Beyond these industries, MphasiS saw a lot
of traction around telecom, communication, media & entertainment. The company
also leveraged on EDS strong presence in the healthcare which grew 55%.

RANK 18	MPHASIS BPO
Raj Patil, president BPO
Shalabh Jain, head, delivery Elango R, head, HR Meenakshi Sundaresan, head, quality Dinesh Venugopal, CTO Ganesh Murthy, CFO
HIGHLIGHTS
Joined hands with Bharti Airtel to open a new 400-seat call center in Ahmedabad Raj Patil took over as president of BPO operations Partnered Singularity of UK to automate business processes Converted most of its fixed costs into variables by end of third quarter Opened two new centers in Trichy and Coimbatore Its insurance business got separated from financial services F&A accounted for 25% of the revenues
FACTSHEET
l Start-up Year: 1992 l Employees: 8,429 l Address: 65/2, Bagmane Parin, Bagmane Tech Park, CV Raman Nagar, Bengaluru l Tel: 08040040404 l Website: www.MphasiS.com

Across service lines, F&A, which MphasiS had started less than two years
back, grew significantly to contribute one-fourth of the revenue. Part of it
came from parent EDS. However, its plans to grow non-American geographies did
not materialize as Europe grew by just 17%. It partnered with UK-based software
vendor, Singularity for using the latters technology for automation of business
processes for its clients.

On the domestic front, primarily driven by cost and scale issues, MphasiS
expanded its India operations by opening its first center in Hyderabad, and
further tried to move into the tier-2 and -3 cities, which included Indore,
Pondicherry, Ujjain (as a satellite center).

Keeping with its track record of frequent changes in senior management, the
company saw BPO head Ramash Gudalur, appointed less than one and half years back
moving out, being replaced by Raj Patil.  DQ