Leveraging Parentage

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DQI Bureau
New Update

The integration of IBM Daksh with the parent accelerated last year, despite
rumors that IBM was planning to sell off the company. In fact, it combined its
sales team with IBM to focus more on integrated deals. Though this change slowed
down the growth a bit as the chasing of standalone call center work took a
backseat, IBM Daksh did succeed in managing integrated deals with parent IBM.
Two notable contracts are from TruEnergy in Australia, where IBM Daksh is
providing back office support to the utility firm, along with IBM Australia, and
the other is Max New York Life in India, where it partners IBM India.

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IBM Daksh managed to spread its revenue footprint during the year. More than
50% of its revenue came from outside the US, with Asia Pacific, including the
Indian market, accounting for a significant chunk of that. Re-emphasizing the
domestic focus was a $15-mn deal with travel portal Makemytrip.com, which
included people and asset transfer. The company is handling its entire contact
services such as customer support and after-sales for ticketing and hotel
portfolio for a five-year period.

In non-voice areas, IBM Daksh started working on platforms in association
with IBM. F&A as an area grew significantly, though on a small base.

One setback was the decision by Delta Airlines, one of its oldest clients, to
pull out.

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IBM Daksh set up new centers in Kolkata, Pune, and Vizag, and emerged as a
people powerhouse growing more than threefold in the last three years to over
30,000 employees. On this massive recruitment process the companys
collaboration with IBM Research Labs, to develop an innovative HR tool called
Sensi has helped. The tool enables expeditious recognition of voice patterns and
their adaptation for voice-based processes within a BPO.

RANK 4

Pavan Vaish, CEO
Chandrasekhar
Thyagarajan, CFO

DP Singh, head, HR

Rohit Tandon, head, Strategy & Shared Service

Sanjiv Tandon, head, Travel & Tech Business Unit

Lyndon DSilva, head, Banking & Financial Services

Tina Dhawan, head, Mumbai Business Unit

Ravinder Singh Rana, head, Pune Business Unit

Anuj Kumar, head, India Domestic Business

Rahul Singhal, head, Business Operations

Newton Smith, head, Philippines

HIGHLIGHTS

n
Integration of the sales and
marketing teams

n
Signed a $15-mn dollar deal with travel portal Makemytrip.com

FACTSHEET

l CEO:
Pavan Vaish
l
Start-up Year:
2000 l Delivery
Presence:
Gurgaon (4), Bangalore (2), Manila (2), Mumbai (1), Chandigarh
(1), Pune (1), Kolkata (1) l Address:
DLF Building No 8, Tower B, 4th Floor, DLF Cyber City, DLF Phase II, Gurgaon
122002 l Tel: 01244635100 l Website:
www.daksh.com l Employees: 31, 000

The year also saw IBM Daksh attracting a significant number of its
ex-employees back, at all levels. Examples in the senior management levels
include Rakesh Gupta, Saroja Srinivasan, Anand Jain, Supriya Kaboo, amongst
others IBM Daksh also exchanges people with IBM. Last year saw erstwhile head of
telecom SBU and a BPO industry veteran Arjun Vaznaik moving to IBM.