Over a time span of less than 10 years, Lenovo has attained a formidable place in the global PC and smart devices market. With a string of acquisitions, the key one being that of IBM’s PC business in 2005, global talent expansion and a series of innovations, the Chinese electronics giant has transformed itself into the largest global PC company of today.
Its core business segment, PCs, now contribute around 65% of its total business revenue, which mirrors the growing focus on non pc segment that comprises of smart phones and smart devices, in line with changing customer preferences. Yet the company continues to strike a balance between both, while strengthening its traditional PC business with some innovative product additions from time to time. The latest is the addition of four new convertible laptops to its popular YOGA series.
In India, Lenovo holds a market share of around 73% in the convertible PC space, according to IDC estimates, and with the new launch it aims to make its flexible and the much raved about YOGA PCs affordable for a wider range of customers.
Speaking at the press launch, Ashok Nair, National Sales Director, Lenovo India, said, “Globally we are the leaders in the consumer convertible PC space. We achieved this by constantly innovating and stretching the boundaries of what a PC stands for. The Yoga franchise is the representation of this consumer-centric design and engineering. We are happy to make the Yoga franchise, through this new line of products, accessible to a much wider audience.”
The new additions to the Yoga series include YOGA 314, YOGA 3 Pro, YOGA 300 and YOGA 500. The YOGA 300 is the base model and is priced at Rs 30, 490. The others are equipped with much upgraded specifications and hence more expensive with YOGA 500 available at Rs 57,990, YOGA 314 at Rs 86,990 and, YOGA 3 Pro at Rs 1,14,990.
When questioned about the company’s strategy to tackle changing customer behaviour that indicates a falling interest for PCs, Nair said, “We will not be looking at reversing or controlling the changing customer behaviour, but will be better prepared to handle the change than anyone else.”