Lenovo appoints Sudhin Mathur as Director-Smartphones

Lenovo India today announced the appointment of Sudhin Mathur as Director- Smartphones for India. Based out of Gurgaon, Sudhin will be responsible for steering the company's aggressive growth strategies for Smartphones in India. Sudhin has over twenty years of rich experience in Business Management and Consumer Marketing in varied industries viz. Telecom, Services and Office Products. His core expertise lies in driving P&L results via brand building, retail business management, sales and distribution, people and organization strategies.

One of Sudhin's significant contributions has been in setting up and launching the Sony Ericsson brand in India. During his tenure, the businesses grew consistently and the brand emerged as a leading player in the high end mobile devices and services space. Till recently, Sudhin was the Business Head for LG Mobile, India where he spearheaded the company's overall business operations for mobile phones in India. One of the core strategies was to reposition the LG mobile brand image and establish it as a leading player in Smart Phone segment. He restructured the distribution by bringing in regional partners who provided flexibility and created value for retail partners.

"I am delighted to have Sudhin on board as Lenovo's Mobile Internet Devices Home (MIDH) business continues to deliver strong growth. Lenovo is among the top PC players in India today and this is indeed an opportune time, when we are aggressive on building mindshare in the PC+ space. We believe Sudhin will add a lot of value to our long term vision and strategy to achieve leadership in the PC+ era." said J. D. Howard, Vice President, MIDH- Worldwide, Lenovo.

Announcing the appointment, Amar Babu- Managing Director, Lenovo India said, "We welcome Sudhin into Lenovo's senior management team. While building on our existing competitive strengths in PCs, we are rapidly and aggressively becoming a PC+ company beyond simply driving market share, to fostering greater innovation that sets us apart as a PC+ leader. Sudhin's track record for growing mobile phone brands and establishing them as leading players will aid our growth in India."

Lenovo has a rich history of innovation and has been very aggressive in growing market share in India and globally. It is going through a successful growth period and holds promise. I am excited to be working with an organization that has such ambitious plans for the PC+ era." said Sudhin Mathur.

A mechanical engineer from Delhi College of Engineering, Sudhin has a Post Graduate degree in Business Management from India's premier B School, IMT Ghaziabad.