Learnings From South Africa

The sudden resurgence of South Africa in the group stages of the
Champions' trophy cricket tournament was a revelation for many of us who
expected them to roll over and die after their early reversals in the
tournament. It showed us the mettle that some of their senior players are made
of-an object lesson for many of our cricketing heroes whose feet turn out to
be made of clay all too often in major tournaments. And a recent visit to
Springbok land was an eye opener too-in more ways than one!

At the dawn of this decade our young sales team in South Africa
was often more eager to talk about bullets chasing their car in one daylight
encounter than their prospects of doing business in the country. That was the
level of insecurity that prevailed in the country.

Five years later, I was amazed by the difference. Three
encounters over a period of forty eight hours showed how much has changed, and
yet how much is still the same. Harish Lala, one of those scared young Zensar
salespersons in 2001 and now the successful country manager for South Africa,
exuded confidence as he drove up to pick us up at the airport, talking about the
stellar work his team was doing and the appreciation they were getting from many
discerning clients in the country's booming Financial Services industry. His
wife talked to us animatedly at dinner about the great school experience their
young daughter Anika was having and the multiple Hindi movie options available
just in the suburb of Sandton. A group of seventy five of our consultants who
met me over a pizza and coke lunch was excited about their work and the quality
of their life, almost dismissive of the very real danger to wallet and life that
they felt were grossly exaggerated by security firms out to make more money.
Strangely, the only cautionary note was struck by my local friends Debbie and
Etienne. They felt the threat of a "reverse apartheid" backlash
against both whites and colored was very real.

It is a credit to our young consultants that they are flying the
India flag in all parts of the world and showing the prowess of Indian IT in
many lands beyond the original happy hunting grounds of the US and UK. Global
leadership in any industry is not built in a day and needs hard work and the
willingness to expand to new segments and markets through a judicious
combination of direct investments, joint ventures, acquisitions and
collaborations. The good news is that for smaller firms, new market are showing
significant promise because first time outsourcers are happy to work with Indian
companies with good process credentials and client lists without being affected
by the flight to scale that forces firms in more traditional markets to work
only with the biggies. That should gladden the hearts of many CEOs and
entrepreneurs who have the niche skills to aspire for dominance in their chosen
areas of expertise. Of course, one needs to exercise caution in any new market-enough
research into the opportunities needs to precede any attempt at market entry
which is the case in any new venture! After all, where angels fear to tread,
fools do rush in!

Finally, one clear indication that the world still treats South
Africa as part of Africa and not a real economic power house. The business class
cabin on the British Airways flight was one of the older versions of the kind
that London-Bombay flights used to have before India started appearing on every
business map as a force to be reckoned with. Maybe an indication of how far we
have moved up in the totem pole of global business! But will the African
continent be far behind? The recent summit for African leaders organized in
Beijing shows that the far sighted Chinese politicians and business community
are taking this continent seriously. We in India would do good to follow the
Chinese rather than the Western approach and seek out opportunities in the
countries of Africa before the whole world starts to beat a path towards a new
pot of gold!