Lava launches A68 smartphone at Rs. 4,599/-

LAVA International Limited, one of the fastest growing multi-national companies in the mobile handset industry, headquartered in India, today announced the launch of Lava A68. It is a 3G smartphone, powered by the latest Android 6.0 Marshmallow operating system. Lava A68 is a powerful combination of both remarkable looks and latest features. This launch makes Lava one of the few brands to offer the latest Android 6.0 Marshmallow OS version at an extremely competitive price of Rs. 4,599/-. Lava A68 is a reliable phone - apt for users seeking the best-in-class technology and valuable differentiating phone features.

Lava A68 has excellent looks with 11.43 cm (4.5 inch) full wide video graphics array (FWVGA) display which further enhances its flaunt value. The handset is powered by 1.2 GHz Quad core processor with 1GB RAM, allowing a lag free multi-tasking experience. It is also coupled with 8 GB ROM (expandable up to 32GB) which provides large storage space for various applications and data.

Additionally, Lava A68 sports a 5-megapixel rear camera and a VGA front camera, both with LED flash ensuring a splendid photography experience. The smartphone packs a powerful 1750 mAh Li-ion battery, allowing prolonged handset usage with a single charge. On the connectivity front, the dual sim handset includes 3G, Wi-Fi, USB, Bluetooth and GPS options, for easy navigation and use of location based applications.

Lava A68 reinforces Lava’s expertise in bringing innovative technologies even in this price segment such as Smart Screen Gestures for users to multi-task while on the go. For instance, smart screenshot transforms scrolling pages from WhatsApp chats, Facebook, browsers etc. into a single image and it can be shared across platforms with ease. Video PIP allows users to open any video and then play it in the background while doing other tasks like messaging and browsing internet. Other smart features include LED flash when receiving a call (allowing users to not miss a call even on silent mode). Smart Music helps in listening to music, without unlocking the phone, just through a finger swipe. Lava A68 will be available in gold, silver and Black colors across national retail stores and multi-brand outlets with a 1 year manufacturer warranty.