“Launch by Quixey” now available on Google Play for mobile users in India

Quixey, a mobile technology company,  introduced a cutting-edge Android launcher designed to put Indian users, who have come to expect more intelligence out of their phones, in control of their mobile experience. Launch by Quixey completely reimagines the home screen, style and functionality of Android devices to deliver on Quixey’s mission of connecting people to apps and apps to people.

While Android is an incredibly powerful mobile system, users today are looking for more efficient devices with a better way to quickly and easily get things done, and the ability to customize and personalize their experience. Launch by Quixey solves these pain points and enables a highly customizable Android experience. Its intelligent shortcuts use machine learning to uncover and deliver the right app functions to users from inside both apps on the phone and across the app ecosystem. With Launch by Quixey users have access to four powerful primary functions, all of which become more intelligent as they get to know user behaviors and preferences:

• Apps:gives easy access to all of your apps within one searchable hub, recommends apps that you are most likely to use that moment, and provides simple tools to add and manage app folders.

• People:suggests contacts to call, text, message or email based on usage patterns at certain times of the day and serves as a single location for management of these communications.

• Search:quickly finds exactly what you want on your phone, including apps, contacts, messages, settings and more, while at the same time providing the most comprehensive deep search for apps and functionalities not necessarily downloaded.

• Cards:presents a stream of local and relative content for a specific user from across all the top apps—even if they are not downloaded on the device.

“It’s not the interface of a phone that drives user experience, but the intelligence of the software behind it,” said Tomer Kagan, CEO and co-founder of Quixey. “Users will find that Launch allows them to tap into all the power of software on their device rather than manually going from app to app. It’s a reimagined Android home experience that combines machine learning and the mobile technology we’ve been developing for years, and it delivers on our vision of breaking down the barriers of apps.”

“Nearly 60 percent of the population in India is under the age of 30 and app usage has grown by at least 131 percent, outpacing the global growth rate. It’s one of the most mobile-savvy countries, with many consumers looking for alternatives to the disjointed app experience much of the world has grown to accept—downloading, clicking and using separate apps for every task,” said Guru Gowrappan, Chief Operating Officer of Quixey. “Expanding our team and offices in Bangalore and building a product in India for India was only a natural step for us to reach the mobile-savvy and early adopter audience. Launch provides these early adopters with quick and streamlined access to apps, people and content, and the ability to take action via our new Deep View Cards.”

Android users looking for an intelligent, efficient and engaging alternative to stock launchers can download Launch public beta for free on Google Play. For more information on Quixey, Launch, and Deep View Cards, visit www.quixey.com.