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Lacking In Communication

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DQI Bureau
New Update

IT has always

been over-managed but under-directed. This fact by itself accounts

for at least 80% of the problems I'm defining as the disconnect.

Many CEOs acknowledge that strategic business objectives have not

always been carefully communicated. Many have neglected to consult

their IT staffs until after they have formulated such strategies.

Others have been unwilling to acknowledge that IT occupies a central

role in fulfilling these objectives-or that a growing number of

technical executives do operate with the big picture in mind. For

their part, many technical executives have not developed the

business and communication skills that would enable them to

communicate more effectively with CEOs. While acknowledging their

limitations, these technical executives have pleaded for an

enlightened attitude among CEOs and a place at the strategic

planning table, where they can gain the insight necessary to answer

the fundamental question for IT-What business are we in, and what

can we do to maximize our value to that business?



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CIO: You know, it's at time like this, when I'm six months
behind on the project, with no clue what to do and the company

depending on me, that I really wish I'd listened to what my father

told me when I was young.



CEO: Why? What did he tell you?


CIO: Excuse me. Did you say something? I wasn't listening.

One classic

indication that IT is too self-centered and is not supporting the

company's business objectives is the user's perception that IT is

playing an obstructionist, rather than an assisting, role. IT must

acknowledge what users want, not just give them what IT believes

they need. This means responding to user requests with choices

rather than restrictions. Even when user requests are not feasible,

IT must provide alternatives and solutions instead of reasons,

however technologically astute, why the requested project is not

feasible.



CEOs>



There's enough blame to go around


If CEOs stay at their average level of ignorance about IT, they are
doomed to failure.



Why expect your CIO to understand your business-or even business as
a concept-when you yourself have reached maturity and never bothered

to understand the simplest aspects of technology? If blame must be

assigned, it might be best shared.



When you hired your CIO, did you ask how IT improved profitability
at the CIO's last workplace? Did you ask if the CIO identifies as a

technologist or a businessperson? Did you inform the CIO that his or

her principal responsibility would be to the bottom line, or did you

merely murmur in assent when he or she talked about great changes,

the technological cutting edge?







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Did you ask if

the candidate had ever taken a new assignment and stated that

everything looked in order, and recommended nothing be changed?



Don't be surprised if few CIO candidates are able to admit to
accepting the status quo. Revolution is the constantly uttered

byword of IT.








PC Potemkim Village


One of CA's regional sales managers recounted an experience that
still makes me shake my head in knowing disbelief.



It was in the late eighties, when he was closing a major sale at a
large consumer products organization in the Midwest. The group

concluding the negotiations was invited to the office of the CEO of

the company. The sales manager was amazed to see a glittering,

state-of-the-art PC on the polished teak credenza behind the desk of

the executive. He was duly impressed, not only by the fact that the

executive had a PC, but also because it was such a powerful model.






At a moment

when the others were busy reviewing a document elsewhere in the

large office, the sales manager peeked behind the credenza. He was

looking for the presence of twisted-pair cable, evidence that the PC

was connected to a network, going into the wall.



But what he saw amazed him and told him a lot about the
organization. The PC of the CEO of a $5 billion company was devoid

of a single cable. It wasn't even plugged in. Completely

inoperative, the system was only for show.

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What are the

most common complaints CEOs have about CIOs? What are the most

common criticisms CIOs whisper about CEOs? I decided to see if I

could answer these questions. Using an informal, decidedly

nonscientifc approach, I simply asked the next 200 CEOs and CIOs I

spoke to. There were just two conditions. First, I asked them to be

specific in their criticism. "Oh, he just doesn't

understand!" is not criticism, it's blame. I have no use for

blame. Second, I promised anonymity. After a full year of

questioning, I have come up with the following short list of the

most common symptoms of the disconnect.



First, let's

look at the complaints CEOs make about CIOs. The CEOs had little use

for CIOs who:



  • Communicate

    in technical terms instead of business terms.



  • Lose sight

    of the business when dealing with technological decisions.



  • Were

    ignorant of the company's customers and didn't keep them in mind

    when setting up large, internal information systems.



  • Fail to

    protect the CEO from IT vendors.



  • Don't keep

    key systems operational.



  • Harbor

    judgments that nontechnical people, such as most CEOs, are

    pitiful.



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Next, let's

consider what complaints CIOs have about their CEOs. The CIOs had

little use for CEOs who:



  • Are not

    comfortable sharing strategic objectives.



  • Resist

    having the CIO as a direct report.



  • Refuse to

    explore how computer technology can help solve business

    problems.



  • Persist in

    thinking of IT only for automating accounting functions.



  • Neglect to

    consider technology managers for added business

    responsibilities.



  • Treat

    information technical professionals as less than equals.



  • Are too

    insecure to ask technical questions for fear of appearing

    ignorant.



  • Are not

    prepared to consider their colleagues managing IT as peers.



Five

tips for the CIOs

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