To reinforce the growth of small scale sellers and homepreneurs, Kraftly, an India online marketplace for unique products, announced the roll-out of its Kraftly MySite feature for free to all the sellers associated with the platform. The platform has created a simple platform to design, integrate, and support a free dedicated website for every seller on the platform. These websites will empower the small-scale sellers to run their own complete feature-rich website and increase visibility and discoverability for their brand. It will be available for free as it stands synonymous with Kraftly’s vision of enabling small scale sellers to build their own brand and market their products.
Demand for MySite exceeded expectations with over 1200 sellers opting for this feature in the past three months. Excited by the response Kraftly has decided to roll this out to its entire seller base for no extra charges. With a MySite for every micro shop on the platform, sellers can quickly drive traffic to their websites and not compete with a big pool of similar products on the marketplace. This will allow sellers to market their own websites without fearing that their marketing efforts could get diluted towards other products. The feature is being well received as sellers from all parts of the country have been opting for it. 19% of total sellers hail from Delhi, 18% from Gujarat and 13% from Maharashtra. Uttar Pradesh and Rajasthan, with 9% and 7% of seller registration complete the top 5 regions for the MySite feature.
Commenting on the development, Mr Saahil Goel, CEO and Co-Founder, Kraftly, said, “Operating in the sector, we are witnessing a challenge for small scale sellers, homepreneurs, and unestablished Indian brands to showcase their products. Though these brands can establish a customer base, they often get overshadowed by other products and fail to create a brand identity. To help them overcome these difficulties, we are building dedicated websites supported by end-to-end website assimilation with Kraftly. The website will be automatically generated as soon as the seller comes on board with us. These websites will be fully customizable with adequate branding, logo, banners, linked to the social profiles and will be backed by Kraftly’s marketing, payment and logistics prowess. We will further strengthen the online base of the sellers via paid & social media marketing tools.”
Adding further to the above, Akshay Ghulati, Chief Business Officer, Kraftly, said, “We are delighted with the response we have received so far on the MySite feature. At Kraftly, we are driven by the vision to streamline and strengthen the contemporary SMB ecosystem in India. With the expansion of this offering, we believe that many more SMEs & Homepreneurs will be able to encash the opportunity to create a unique brand identity and online presence. The roll out of this feature gives sellers their own website for free and removes one of the key challenges of cost in the minds of sellers when they look to create a dedicated online presence. With this initiative, we are one step closer to our goal of giving every seller their own dedicated website. These websites will play a major role in shaping the course of their business strategy.”
While the latest offering is set to strengthen the digital prospects of the small and medium sized businesses, Kraftly seems to have plans for more. Incepted with the vision to transform the entire e-commerce sector in the emerging economies like India, Kraftly is going to keep interacting with its sellers and leverage the feedback for innovating and modernising the ecosystem.