KONKA enters Indian smartphones market

KONKA, the leading global consumer electronic and mobile phone brand has entered into a strategic partnership with MAK Mobility Private Limited. The smartphones operate on Google's Android platform. MAK Mobility will provide the platform for distribution and supply chain management of the brand in India.

According to Li Hongtao, Chairman of KONKA Telecom said, "We aim to offer quality products with novel features matching the expectations of the discerning consumers, especially the youth whose lifestyle increasingly revolves around smart devices. We plan to create localized mobile internet eco-system by providing smart devices bundled with cloud based services and applications"

He further added, "We were very careful in selecting our partners in India as this is a long term plan for us and we would like to bet on teams which have the proven ability to manage scale without compromising on the essentials of the business. Our products are going to be our testimonials."
Commenting on their distribution strategy, Mr. Manish Pengoriya, Director of MAK Mobility said, "Our success will be based on building robust real time distribution network focused on the key smartphones markets across India. We would endeavor to provide KONKA customers with matchless experience and quality through investment in technology enabling real time distribution and in development of KONKA Smartphone experience zones in key retail outlets across the country."

The Indian market is the fastest growing after China and has the world's second largestKONKA is a leading global consumer electronics and mobile phone company with sales of USD 3 Bn in 2011. The company has over 25000 employees, 5 manufacturing bases in China and 3 manufacturing bases in Indonesia, Mexico and Turkey The company is listed on the Shenzhen Stock Exchange from 1992, with 400 million A-shares and 200 million B-shares. The company is ranked 5th among "Top 10 valuable Chinese electronic Brands" awarded by IDG in CES and Famous trademark: Top 10 of the "China Well-know trademarks" having brand value of USD 2 billion .

MAK Mobility is a newly established Device & Distribution company focusing on developing products and solutions across the Mobility space while leveraging the huge opportunity that exists in India and across similar economies in the ASEAN region.