JioFiber Set-top box users will now be able to view content from hoichoi, a leading OTT platform for Bengali content. JioFiber customers on Silver and above plans will have access to over 2000 hours of Bengali movies, original series and a wide array of content through the hoichoi Platform on their JioFiber Set-top box. Additionally, Bengali and Hindi original series of hoichoi will also be available through the JioTV+ app.
The subscribers of JioFiber can watch some of the most iconic Bengali Movies of all time including latest blockbusters and world digital premieres and even over 60 original series. Being a customer-centric platform, hoichoi continues to add World Digital Premiers, Movies and Original shows in its repertoire, every month, said a statement from the company.
hoichoi also announced a new property this month, which is the “First Day First Show”, under which several Bengali Films will get a direct release through Direct-to-Digital skipping the traditional theatrical release. The first venture is a film produced by the Biggest Entertainment House of Eastern India, SVF, titled ‘Detective’, based on a story by Rabindranath Tagore of the same name; the film will be releasing on 14 August.
The entire content library of hoichoi is available with English subtitles; additionally, hoichoi features Hindi dubbed versions of its Originals that allows a wider National audience to enjoy the best of Bengali content and takes the platform to a national audience. “As the world adjusts to the new realities of work and entertainment from home, JioFiber Set-top box, with its high-speed broadband is best suited to meet both the needs, says the company.
Vishnu Mohta, co-Founder of hoichoi said: “JioFiber users can now access the hoichoi platform and also some hoichoi content from JioTV+ app from their JioFiber set-top box. Combining efforts with another distribution platform will build a wider audience base and a powerful partnership as our content options are unlimited when it comes to entertaining audiences globally. This vast array of exclusive content will be accessible to a large base of users through this association.”