Jewellery eCommerce website introduces try on feature

PN Gadgil Jewellers has launched its e-commerce website with a ‘Try-on Jewellery’ feature also known as ‘Jewelfie’. The firm also launched its eCommerce Mobile App and the launch of Try On kiosk at the Vile Parle store (To be available at Thane and Panvel soon).

The Try-on feature will enable consumers to create their profiles, try out jewellery, click pictures, shortlist favourite designs, save & share images on social media platforms, seek support & counseling from the jewellery maker and buy and order through a secured delivery tracking system.

The made to order facility on the Jewellery Try-On enables the consumers to design and modify the selected / shortlisted jewellery pieces and at the same allows them to try it on virtually to check how it looks on them. So with this technology P. N. Gadgil ensures customer engagement right from the process of designing the product to delivering the product at their doorsteps.

The Jewellery Try-On uses a virtual, centralized Consumer Experience & Relationship Management (CERM) platform hosted on a Cloud based technology that depicts Omni presence of the jewellery retailer, exactly resembles the showcase, jewellery counters, availability of all possible jewellery designs, buying process, delivery process, counselling etc. A completely secured e-store domain with SSL certification, that provides high-end security to consumer’s profile as well as order placing & tracking and doorstep delivery.

Saurabh Gadgil, Chairman & Managing Director, P. N. Gadgil Jewellers said ‘We believe our jewellery Try-on technology is a definite game changer in the sales & marketing of the gems & jewellery industry, in terms of its uniqueness, convenience and privacy it offers. Moreover, the change in consumer behavior is being sensed by us since the last decade. In order to maintain traditional loyal customer base and to cater to the new age consumer we feel it is necessary to implement hi-end technological facilities to help consumers holistically. Our comprehensive e-Store will help us to reach out to places where we do not have physical presence, domestically and internationally. We expect our eCommerce website traffic to quadruple with this new feature increasing our brand visibility and help us position our business extensively on global map.’

‘The Try on feature on the eCommerce website of P N Gadgil Jewellers is unique and one of its kind software with completely secured cloud based technology & SSL certification. With this technology the consumers can access their profile from anywhere in the world and it will prove to be a key differentiator for PNG Jewellers in the jewellery business," said Mr. Surendra Karandikar, CEO, Prorigo Software.