Jabong, has announced its partnership with the leading iconic sports and lifestyle brand ASICS Tiger. Available for both men and women ASICS Tiger will be first launched in India on Jabong on April 30th. The brand will be offered in 55 shoe variants with prices ranging from Rs.5999 to Rs. 12499.
Speaking about the partnership, Sanjeev Mohanty, MD and CEO, Jabong said, “We are excited to be the first to launch ASICS Tiger in India. Sportswear has been a major focus for us over the years and it’s been our constant endeavour to offer the best products to fitness and sports enthusiasts in the country. The addition of an iconic brand like ASICS Tiger will strengthen the strong portfolio of sportswear we have created by bringing top brands on board.”
After establishing itself as India’s leading fashion destination online, Jabong is well on its way to cement itself as the country’s top sportswear destination. Jabong in the past has introduced a multitude of international sports brands in India.
“Announcing ASICS Tiger in India is a mark of great accomplishment for our team, and we are excited to present a range of high quality footwear to the street fashion-savvy market in India. ASICS Tiger products have the perfect blend of ASICS heritage technology to provide maximum support and modern designs for the fashion and style conscious audience. It was a strategic decision to enter the market via e-commerce keeping in mind the evolving buying patterns of consumers, especially the fast paced fashion centric audience.”, said Rajat Khurana, Director for ASICS India.
Both Jabong and ASICS have partnered with a number of sporting events in the past such as the Standard Chartered Mumbai Marathon held earlier this year. Jabong is the only Indian company to be a foundation member of Ethical Trading Initiatives and was ranked as the leading fashion retailer among India’s most trusted ecommerce brands in 2015 in one of India’s leading business dailies.