ITWCI'98: It Is Different

DQI Bureau
New Update

In the second installment of the countdown to the event, we

look at some elements that set the show apart.


The Comdex India event since the very beginning has been a

powerful platform for buyer/seller interaction, product launches and industry-wide

exposure. It is well-known for its comprehensive coverage of technology-from the desktop

to the internet-and for bringing together various products and services from different

platforms. As a Deloitte & Touche study indicates, integrating marketing tools into

exhibition activities has proven to be quite successful.

For any exhibitor, the most important factor in an

exhibition is the visibility of his products and company and the contacts he makes there.

Plus the business he will do post-exhibition. Average attraction efficiency increases by

integrating marketing components, and exhibitors who integrate the two see an increase in

the number of their target visitors.

This year at ITWCI'98, the presentation of the event is

segmented to focus on the following objectives: quality of the attendees, participation

from more foreign companies and increased channel attendance. There will be interactive

and educational sessions held at various demonstration areas and comprehensive workshops

and tutorials on different technology streams-with special industry focus on what is

important to India, today as well as tomorrow.




Channels: 21% of the audience-94% had purchase roles and 53% held

executive titles

OEM Buyers: 64% attendees interested in evaluating/purchasing computer


Corporate Buyers: 49% of the audience-42% represented large

organizations and 38% represented software development and publishing companies

Industry Influencers: 15% of the audience-more than 300 media,

including analysts and consultants.

More details are available at the ITWCI'98

web site:

The organizers are confident of attracting a much

larger number of visitors from different countries across the world. What's more, many of

them are expected to enter into various business relationships, including setting up

subsidiaries, joint ventures and software development centers in India. For this ITWCI

will be a meeting ground for the foreign visitors to talk to Indian partners. They will

also benefit from the seminars involving government and trade bodies explaining the

fundamentals of doing business in India.

The audience of the show is divided into five

unique, unduplicated core buying segments: Channel, Corporate Buyers and Specifiers, OEM

Buyers, Developers and Industry Influencers including media, consultants and analysts.