Its the perfect time to enter the Indian market

ValidSoft is a more recognized name in the USA and Australia than India.

Is creating awareness for your product a challenge?



In the last two years we have tied-up with several companies in various

parts of the globe, especially in the Asia-Pacific region. As a result, we have

presence in many countries including Singapore, Ireland and the United Kingdom.

We are renowned in our domain area. Recently in India, we have tied with Allied

Digital Services (ADS) distribution arm, Allied CNT. This is a non-exclusive tie

up, and we look forward to a great future in India.

Do you feel that working with just one distributor will get you the

desired penetration in the market?



It is not the number of partners you have in a region, but the kind of

partners you have. Even one partner can manage your business successfully if you

choose one which shares your ideologies, drive and business ethics. ADS is

providing us all sort of services, unlike most partners in other countries who

provide only sales service. I hope that after tying up with ADS we do not need

any other partner in the country. Rather, we see ADS as an extension of our own

family. Since we do not have plans of opening an office in India soon, we have

trained the people of ADS, so that they can transfer the complete information

about ValidSoft to customers.

Who are your target clients in India?



We provide authentication, transaction verification, business automation,

transaction data signing for Internet banking, telephone banking, mobile banking

as well as card transactions. These solutions suit the need of corporates

offering financial service to anyone looking for security of all kinds of

transactions. But to be specific our key customers are banking, finance,

insurance, online traders, e-commerce portals, and especially the government.

Is this the right time to enter India?



Frankly speaking I think this is the perfect time to get into the Indian

market. To begin with, the Reserve Bank of India has issued strict guidelines to

companies offering automatic transaction that they should have at least

two-factor authentication process in place, so that frauds could be checked.

ValidSoft offers three-factor verification of every type of transaction.

Akhilesh Shukla/DQC



maildqindia@cybermedia.co.in