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      Home News

      “It takes a lot of courage and tremendous financial risk to succeed”

      DQI BureaubyDQI Bureau
      June 15, 1998
      in News, Uncategorized
      0

      —Amrit
      Das,

      President and CEO, Rsearch Engineers
      Inc.

      ceo-1.jpg (14234 bytes)The President and
      CEO of $ 26-million Research Engineers Inc. (REI) conceived of the venture due to his
      grievances against the expensive design calculation software. Amrit Das started this
      venture with a meager investment of $ 2,000 in New Jersey, in 1978. Today, REI is among
      the leaders in the engineering software companies. Recently, REI acquired AXA Software-and
      in the process gained clientele like Disney, Warner Bros, Universal Studio, Fox TV, et al.
      In an interview with DATAQUEST, Das talked about REI’s Indian operations and his global
      business. Excerpts:

      Research Engineers is one of the
      leading engineering software companies in the world. How has it been received…you being
      an Indian….

      Indians in the US are always respected for their technical know-how. All it takes is
      aggressive marketing of their talents. It takes a lot of courage and, of course,
      tremendous financial risk to succeed. I was one of them who did not give up despite facing
      adverse results in the beginning.

      Tell us something about your
      organizational structure and research activities….
      Research Engineers is one of
      the leading engineering and entertainment (animation and graphics) software developers in
      the world having 150,000 customers worldwide. Our products are distributed in 10 different
      languages and have adhered to 16 different country-specific codes and practises. Our
      flagship products in engineering, Staad-III, and in entertainment, AXA Team2D, have a
      large clientele.

      Why are your software products on
      PC platform?
      You see, in the early
      eighties, our products were available only on IBM mainframes. In 1986, we decided to
      shift. The idea was to make our products available to all engineers who cannot afford
      mainframes. In 1987, due to enormous success, we decided to concentrate our efforts only
      in PC and exploited the Windows technology for graphics etc. Today, I feel it was a good
      decision to go in for PC since other platforms do not offer as much development utilities
      as the PC does.

      What led you to animation and
      special effects business?
      Well! Research Engineers have
      always dealt with graphic designs. As we have expertise in the field we are trying to
      utilize these skills in the field of animation. In the business of animation we can bring
      in a huge amount of revenue to our country. It is stated that in the entire world $ 1.2
      billion is spent on animation, out of which $ 0.8 billion of work comes from Korea. As the
      language stands as a barrier in Korea, it becomes an obstacle in the progress of the work.
      We have, therefore, tried to bring it to our country where language is not a barrier and
      we will be able to utilize the huge pool of human resource, which has remained unutilized
      till now. The choice and interest of diversifying to animation and graphics was very
      simple-doing something for the betterment of the company.

      Can you tell me something about the
      two new products that you have recently introduced-Win Civil COGO and Win Civil Contour?

      Win Civil COGO and Win Civil Contour are a set of integrated coordinate geometry and
      contouring modules. WinCivil addresses the complete range of COGO/Surveying and
      Contouring/DTM functions without the additional expense of third-party CAD software. A
      fully-featured COGO program can be used for the design of simple sites to complex
      subdivisions. Contour assumes most design properties and draws a contour map with only one
      menu selection. Property sheets allow to change any of the contour map properties and
      redraw the map instantly.

      What do you think of the
      engineering software market in India?
      In India, the engineering
      software market is developing slowly but steadily. With the hardware prices coming down in
      recent years, more and more people are able to buy software products, which was a dream
      till a few years back. Since the market is developing slowly, it takes some time for the
      customers to decide over their necessity and choice. Hence we are hopeful that our sales
      figure will also rise steadily. We have got a few local companies as our competitors. But
      we have not come across any global competitor yet. As the rate of growth is very high, it
      will justify any MNC to be active in India. We are very proud to be in the forefront of
      Indian market and hopefully we will continue to enjoy the growth.

      You have been operational in the
      country for past eight years. How fruitful has it been so far?

      Our real operations in terms of
      country-wide marketing is very new. We are investing a lot of our profit back into the
      marketing effort in India. Despite all this, Research Engineers India has maintained a
      healthy profit of Rs 75 lakh. And I believe, next few years will be crucial for us.

      What is your objective behind
      opening Asian headquarters at Calcutta?
      First of all, we have set up a
      software service center at Salt Lake, Calcutta, which will serve two purposes. First, it
      will be a service center for our engineering software products, development of special
      effects and R&D activities in the field of 3D graphics and animation software. Second,
      another half a billion will be spent on our entertainment software unit which will do
      offshore productions in the entertainment field of animation, special effects, and
      graphics for Disney, 20th Century Fox, Warner Bros, and Universal Studios. We have also
      made a contractual arrangement with Webel Mediatronics to take over its multimedia
      division. This will give us a quick entry into the software services for the entertainment
      business. We will be providing a complete digital production services for big studios, in
      the US, like Disney and others, from this facility. We have already received a contract
      from Animation Production, of Los Angles, to produce eight parts of Rocky Rabbit series.
      The complete post production will be done from this facility.

      Why did you choose Calcutta instead
      of Bangalore, Chennai, or Mumbai?
      There was nothing specific in
      choosing Calcutta. I preferred it to Bangalore, Mumbai or Chennai, because the city and
      people are much more familiar to me than other cities. But it is not that we are confining
      our business to this city only. We have branch offices at Mumbai, Delhi, and Chennai and,
      in future, wish to expand to other states too.

      Are you happy with the IT
      environment of Calcutta?

      Calcutta is certainly a good
      place for IT industry to flourish. But there are few hindrances which perhaps discourage
      people and foreign investors. Though the Government promises one-window system for people
      associated with IT industry, but unfortunately, we have to go through many windows, which,
      in turn, results into delaying the work. Hence a loss of time, energy, and money.

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