With interest in the BFSI segment waning, healthcare is emerging as the hot
new vertical to reckon with and tap into in tomorrow’s wired-up world
The days of riding high on ‘e’ are over. Among the new verticals in vogue
are healthcare and biotech.
It is not new to see buzzwords floating around and bursting into thin air,
but this time round, the IT industry seems to have a long-term player in
hand. According to a Gartner report, the current market size of the global
healthcare care industry is estimated at $ 4 trillion. The report also says that
healthcare will command an IT spend of $68 billion in 2002 and will grow at a
compound annual growth rate of 13.2%.
For India, it means tremendous opportunities and the need for companies to
equip themselves first with vertical specific skill sets. Healthcare is a major
practice for Cognizant Technology Solutions. Says Mohan Narayanan, director
(healthcare practice), Cognizant Technology Solutions, "The healthcare
industry is becoming increasingly complex by the day. The pressure points
relating to the quality of care, time-to-market, administrative costs, and
regulatory compliance have exponentially increased its dependency on
IT. People expertise is a primary requisite for success in this domain.
Keeping this in mind, we have developed a bank of trained staff that handles
different engagements in this segment."
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Meanwhile, armed with a slew of healthcare solutions, Wipro Technologies is
gunning for a major marketshare in this segment. The company has created a new
business unit called Wipro Healthcare and Life Sciences. Says Azim Premji,
chairman, Wipro, "Our thrust on healthcare and life sciences is aimed at
improving shareholder value. We strongly believe that IT will revolutionize this
segment."
Healthcare offers immense scope for a range of IT solutions. Comments Mohan,
"IT will bring administrative efficiency and reduce paperwork.
Approximately $250 billion was spent in the US on medical claims paperwork
alone. Another factor is quality of care solutions. For instance medical errors
in the US translate into $7 billion in cost terms and 1,00,000 lives lost. Here
the opportunity lies in IT solutions like case management, e-prescriptions, and
clinical administration systems. The third driver is bio-informatics. The fourth
and major opportunity comes from compliance management solutions."
The healthcare industry has to comply to several regulations. For instance,
the Health Insurance Portability and Accountability Act (HIPAA) is at the
threshold of implementation in the US. HIPAA is a federal regulation that is
aimed at bringing simplicity and integrity to the healthcare industry by
standardizing the electronic exchange of administrative and financial data. By
mid 2003, all hospitals in the US have to be HIPAA compliant. The role of IT
here will be to ensure that all the systems and solutions are HIPAA compliant.
Analysts estimate that the US healthcare industry will spend around $ 15 billion
on HIPAA compliance alone. Wipro has put in place a HIPAA Center of
excellence.
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Cognizant on its part is offering a slew of HIPAA solutions in the realm of
online training, remedy planning, implementation, and post implementation
support. Comments Kumar Mahadeva, chairman and CEO, Cognizant, "Our HIPAA
methodology and program management expertise enables healthcare organizations to
smoothly transition to a HIPAA compliant era."
In the United States, care is delivered and administered mostly by commercial
health organizations, and there are 5,000 hospitals and 6,00, 000 physicians.
Moreover, healthcare entities across the world are vying for a greater market
share, and many have embarked on a major automation drive. India with its pool
of hi-tech talent is all set to make IT happen in this segment.
G Shrikanth in Chennai