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      Home Interview

      IT has a pervasive view of business systems

      DQI BureaubyDQI Bureau
      June 6, 2009
      in Interview
      0



      Retail industry is always looked upon as a sector that offers ample business
      opportunities and massive growth. However, the biggest challenge for the
      industry is synchronizing every part of the businesses with seamlessness as
      per market conditions. Today the industry is looking at IT to handle this
      challenge.

      Marsha Blakeslee, general manager of UST Globals Industry Practices, talks
      about the companys green initiatives and ITs role in retail sector. Excerpts

      Whats your take on the presence of UST Global in lists like top fifty
      green outsourcing suppliers?

      A green company finds itself among the top fifty green outsourcing suppliers
      by taking steps to encourage environmental participation throughout the company.

      Marsha Blakeslee, general manager, industry
      practices, UST Global

      We plant trees to help re-build forests; we encourage saving energy by
      turning off laptops and printers at close of business each day and on weekends;
      weve replaced standard light switches with those that respond to room movement;
      and are replacing paper coffee cups with standard mugs. And thats just the
      beginning.

      How are new technologies like RFID integration, mobile syncs, etc,
      evolving in retail solutions?
      The RFID technology is proven but its high cost of implementation is acting
      as a hurdle for retailers. Business intelligence is also a clearly recognized
      value, again with a high cost of entry. But it promises big returns as retailers
      get more sophisticated in its use.

      Mobile commerce, in contrast, has a relatively low cost of entry and can
      provide immediate value in both customer communication and logistics support.
      Certainly, we conduct an in-depth analysis of each new technology before making
      any client recommendation.

      How big a role is IT playing in revenue optimization for retail
      enterprises in the present times?
      IT is a business enabler, and capable of assisting with specific solutions
      to enhance business performance. IT executives can move to a trusted advisor
      role in the business by developing IT staffs subject matter expertise in
      combination with analytical skills. Particularly, since IT has a pervasive view
      of business systems across the organization by virtue of its role in the
      organization.

      What solutions would be available for the non-organized format of Indian
      retail industry, and by when?
      Thats a difficult question to answer. The biggest discussion in the market
      right now is on the need for a pay-as-you-go option, which appears not to have
      emerged from the vendor community yet. Cloud computing is an available
      infrastructure for this, but the market will have a difficult time taking
      advantage of any solution until it gets organized from both a process and
      standards perspective. The time frame for developing such a service could be
      accelerated if the Indian retail community could sponsor some collaborative
      definition of their IT requirements.

      How does India work for UST Global on the retail domain?
      UST Global has many retail clients around the world. For each client there
      is a dedicated account team working on IT business solutions, knowledgeable in
      the clients specific market strategies, and aligned with client goals. We also
      have people dedicated to staying in touch with the overall trends and emerging
      solutions for the retail domain. With a strong understanding of each client, our
      teams in India provide thought leadership, in addition to a wealth of IT talent.

      How demanding is the retail industry for the ITeS solution in India as
      compared to global markets?
      Each retail market has its own unique challenges and opportunities. The ITeS
      solutions required in India are as challenging as solutions required in other
      areas of the globe. We certainly see the emergence of Open Source, SaaS and the
      growing number of integrated solution suites changing the retail systems
      landscapenot for any one region, but globally. UST Global works on all types of
      engagements in direct response to the IT strategies of its clients.

      Pankaj Maru/CIOL
      maildqindia@cybermedia.co.in

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