How Infra.Market is fixing construction’s old problems with full-stack tech model

While construction in India is booming, the industry remains plagued with inefficiencies — everyone from suppliers to customers is plagued with fragmented supply chains, manual workflows, and unpredictable deliveries. Infra.Market was created to address these inefficiencies and is now deploying a full-stack tech ecosystem that combines AI, IoT, automation, and predictive analytics to create order from chaos.

In an interview, Satya Kaliki, CTO of Infra.Market, shared about the future of the building materials market and how they are digitizing influencer the industry - relying on trust, visibility, and speed in one of India’s most unorganised sectors. 

What key inefficiencies in India’s building materials industry you built to solve, and how does technology help address them?

The company was founded to help address widespread inefficiency in India's fragmented and manual building materials sector. It has now evolved from a marketplace to a full-stack tech-enabled platform with end-to-end visibility, predictability, and efficiency of operations.

The platform offers AI-enabled demand forecasting, real-time inventory tracking, and GPS-enabled logistics which helps optimize people planning and further reduce lead times. Infra.Market has further invested in self-owned manufacturing and private-label products to enhance supply chain capacity and profitability. 

In addition, it has embedded automation across automated workflows—from using IOT to track materials onsite and map the intended route in real-time as work proceeds. Infra.Market also has in-house technology to track the progress of a project and link each consumer's projects together to provide seamless hand over to leads while optimizing potential cross-sell/upsell opportunities.

Using advanced analytics and CRM technology, the Infra.Market platform proactively recommends products to buyers while building a highly responsive and nimble supply chain. Their vertically-integrated supply chain model provides speed but also scale, transparency and intelligence in construction from factory to site.

Despite India’s infrastructure boom, why do 70% of players in the construction ecosystem still operate manually — and how are you closing this digital gap?

Manual operations still dominate much of India’s construction sector because the industry is highly fragmented, and many small-to-mid-size players see digital tools as inaccessible or too complex. As a result, issues such as delayed material deliveries, undocumented transactions, and reactive planning have been considered part of the process.

Infra.Market is closing the digital gap by designing tools that are built for on-ground realities. For example, our Phoenix app allows channel partners to manage leads, track inventory, and monitor deliveries in real time with minimal training.

Similarly, Ops Hub digitizes site-level workflows in a way that even non-tech users can adopt easily.

Our strategy isn’t just about digitally changing the industry for the sake of it, but about showing how tech can solve everyday challenges faced by dealers and project managers. The key isn’t about pushing adoption, but building systems people trust — not just in urban centers, but in remote regions as well.

Your proprietary tech tools like Ops Hub and Risk Radar sound powerful. How do they enable better project oversight, safety, and cost control on-ground?

The Pheonix Operations Hub and Pheonix Risk Radar were developed to respond to the real-world vulnerabilities that often defines large-scale construction. In the construction industry, ignorance can cost you money in the form of delayed shipment, safety violation or material unavailability.

Ops Hub gives stakeholders live visibility into site operations, i.e., deliveries, inventory movement, work progress, and compliance checks; all centralized through a single interface. It enables our teams and clients to act on exceptions in real time rather than days later. Risk Radar, on the other hand, uses predictive analytics & AI from historical data and prior vendor behaviour to flag potential delays, cost overruns, or safely bottlenecks before they escalate.

The combined effect of these tools is tighter oversight as well as faster decision-making. And because they are mobile-first, user-friendly and designed for low-latency use, adoption has been strong. In effect, we’re delivering visibility directly to the field, which drives cost control and better safety outcomes on-site.

What challenges did you face in digitizing and onboarding over 10,000 dealers and suppliers into a unified platform — and how did tech help build trust at scale?

Onboarding over 10,000 dealers and suppliers was no small feat, particularly in an industry that traditionally operates on trust and offline relationships. One of the biggest hurdles we had to overcome was getting past the initial scepticism around technology. A lot of our partners were used to a manual system, and there was hesitation around digital transparency, transaction visibility, and adopting a new way of working.

Building trust at scale required more than just introducing software, it required delivering value consistently. We invested in user-friendly platforms that streamlined key workflows such as order entry, tracking, invoicing, and payments. These provided dealers with real-time visibility into inventory, dispatches, and support, helping build transparency and, ultimately, trust in the system.

Technology was instrumental in building such credibility. From secure electronic contracts to real-time payment dashboards and communication tools integrated into our platforms, we made processes intuitive, accessible, and transparent. Localized onboarding, including live support and local-language training material, made the transition and adoption smoother.

As our partners started to experience the benefits, adoption picked up gradually. Over time, this digital platform has not only streamlined operations but also strengthened our relationship with the dealer and supplier ecosystem. Trust, after all, is built through consistent experience; and our tech infrastructure ensured that every interaction reinforced reliability, visibility, and speed.

How are emerging technologies like IoT and blockchain being used by Infra.Market to enable real-time tracking and supply chain transparency?

IoT and blockchain are system enablers; they’re embedded into how we run operations at scale. With over 250 manufacturing units and 10,000+ daily deliveries, real-time visibility and accountability are critical.

We use IoT-enabled devices across our plants and fleets to monitor everything from materials batching systems in our concrete plants to monitoring delivery trucks, reducing delays and ensuring product quality. These sensors feed into a centralized system that flags anomalies immediately; whether it’s a deviation in concrete mix ratios or a delay in last-mile dispatch.

On the blockchain front, we're applying the technology specifically to procurement and quality assurance processes; areas that have historically lacked visibility in the construction sector. With IoT combined blockchain and real-time analytics, we’re able to monitor, verify and act; even before issues escalate. It’s a shift away from reactive planning towards predictive, data-backed decision making.

Can you share a recent example or success story where your full-stack digital approach led to measurable cost savings or project acceleration?

About a few months ago, we launched Infra Market Rise, a Mobile App that allows Site Engineers/Site Supervisors at Construction Sites to plan and request for materials such as Concrete. They can specify the exact grade of concrete they need, quantity they need, the time they need Concrete to be delivered at the site, and they can add additional requirements like a boom pump, line pump and more.

Once this request for Supply is made in IM Rise, the entire process till the time their Concrete is delivered to them at the Site is fully transparent through the App. E.g. when their Order gets allocated to the best Plant, when their Order gets batched and loaded to a Transit Mixer, when the Transit Mixer is dispatched from the Plant, they can live track the TM’s location. This helps them plan and keep the Site ready for receiving the Concrete and avoid any delays or waste of material.

What’s next in smart construction — how are AI, automation, or data-led planning shaping your roadmap for the next phase of growth?

In India, the next wave of smart construction must tackle inefficiency, manual workflows, and inconsistent execution head on. At Infra.Market, we are focused on building systems that not only collect data but also act on it. Construction sector is long marked by delays, fragmentation, and low digital penetration; our goal has always been to use technology as a multiplier that brings structure, transparency, and speed to every layer of the value chain.

Looking ahead, our roadmap focuses on embedding agentic AI into our apps, expanding automation, scaling predictive analytics, and deepening IoT integration across our supply chain. As the Indian construction industry becomes increasingly execution-driven and compliance-focused, we’re investing in technologies that do more than just reporting; they will learn from data, adapt to unexpected conditions, and respond in real time. This will drive smarter, faster decisions on the ground.