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Udeet Bhagat.
PureSoftware is one of the fastest-growing software products and services companies.
Its flagship product, Arttha, is one of the fastest-growing financial platforms.
Arttha helps businesses embrace digital solutions in the areas of financial services, mobile banking, agency/ branchless banking, microfinance, insurance, payments, and payments aggregation. Arttha has been adopted by more than 50 banks & financial institutions in the last three years.
Udeet Bhagat, Head, Arttha Business, tells us more. Excerpts from an interview:
DQ: How does Arttha, PureSoftware's Banking-as-a-Service (BaaS) platform, empower major banks and financial institutions to optimize their payment and lending processes?
Udeet Bhagat: Arttha Banking Platform empowers leading banks, financial institutions, and telcos by delivering cutting-edge solutions that streamline digital lending and payment processes globally:
Global impact: Trusted by over 150 million users across 20+ markets, Arttha seamlessly processes over 3 billion annual transactions in the APMEA (Asia Pacific, Middle East. and Africa) region alone.
Payments: Supports real-time domestic and cross-border payments, mobile wallets, and QR-based solutions while ensuring compliance with global standards.
Lending: Accelerates digital loan origination, automates credit decisioning, and offers flexible servicing and repayment options, cutting approval times from days to minutes.
Support: Supports secured lending and financing solutions for SME’s and corporate customers.
Future-ready technology: The modular, open-API, and microservices-driven architecture ensures seamless integration, scalability, and robust data security.
Arttha’s exceptional track record has earned it numerous awards, and made it the chosen partner for modern financial enterprises, driving efficiency, growth, and innovation on a global scale.
DQ: What recognition has Arttha received for its innovative digital lending solutions, and how has it impacted the financial landscape globally?
Udeet Bhagat: Arttha has been widely recognized for its innovative contributions to digital lending and financial services. Notably, it was awarded Best Digital Lending Solution by the prestigious organization The Digital Banker.
Over the years, Arttha has also earned numerous accolades, including Best Banking as a Service Platform of the Year, for its role in revolutionizing lending and payments in Africa, Asia Pacific, and other emerging economies.
These recognitions underscore Arttha’s impact in:
Scalable financial inclusion models: By enabling seamless digital lending solutions, Arttha has expanded access to affordable credit in underserved regions.
Advancing fintech in emerging markets: From Africa to Asia Pacific, Arttha has been instrumental in building scalable, digital-first financial ecosystems that propel economic growth.
Empowering global institutions: By helping banks and fintech reduce loan approval times, a leading African bank is able to seamlessly process over 7 million loans with the Arttha
Loan management system. A major Southeast Asian financial services provider provides efficient working capital access to over 3.8 million merchants using the Arttha Lending and Payments module. In these markets, Arttha is also enabling the banks to offer multiple loan products, such as SME financing and BNPL, to their customers.
DQ: How is Happiest Minds expanding its presence in Africa through strategic partnerships? What role does Arttha play in driving digital inclusion and operational efficiency in the region?
Udeet Bhagat: Post the acquisition of PureSoftware, Happiest Minds is expanding its footprint in Africa through strategic partnerships and a strong local presence. With offices in Nairobi, Kenya, and South Africa and on-ground sales teams in Ghana and across West Africa, we are deeply integrated into the region’s financial ecosystem, enabling us to deliver solutions tailored to local needs.
Arttha, PureSoftware's flagship digital banking platform, plays a central role by driving digital inclusion and operational efficiency. Through partnerships with banks, fintech, and telecom operators, we’ve introduced region-specific features for lending, payments, and banking APIs, addressing Africa’s unique requirements.
Arttha empowers institutions to deliver accessible banking, affordable lending, and seamless operations, ensuring financial services reach underserved communities. With a growing presence and continuous investments in strategic collaborations, we are set to expand our coverage further in the coming years, solidifying our commitment to transforming Africa’s financial landscape.
DQ: What benefits have leading enterprises achieved through the adoption of Arttha's integrated digital banking solutions, and how does this align with Happiest Minds' vision for inclusive innovation?
Udeet Bhagat: Arttha's integrated digital banking solutions have delivered significant benefits to financial enterprises across emerging economies, driving efficiency, scalability, and financial inclusion. Here’s how:
Enhancing customer onboarding and loan accessibility: A leading African bank leveraged Arttha to enhance customer onboarding by 20%, enabling the disbursement of over 7 million loans annually. This has helped the bank meet the credit needs of underserved populations while driving financial inclusion.
Achieving scale and high performance: In Southeast Asia, a prominent digital payments provider facilitates 150 million payments per month using Arttha, achieving performance of 250 Financial TPS. Arttha has empowered 85 million customers to transact across a network of 3.8 million merchants across the country.
Expanding digital offerings and market reach: Arttha enabled a leading Banking Group in Africa to scale its digital offerings across 5 countries. The Group has implemented Digital Lending, Wallet, Buy Now Pay Later, and Agency Banking solutions among others, highlighting Arttha’s role as a growth enabler for financial institutions.
Alignment with Happiest Minds' vision: These achievements reflect Happiest Minds' commitment to providing scalable, innovative platforms that empower customers to expand their digital capabilities and tap into new markets.
By leveraging strategic acquisitions, Arttha not only drives financial inclusion, but also contributes to Happiest Minds' non-linear revenue growth. Together, we are building a sustainable, technology-driven ecosystem that fosters inclusive innovation and long-term success.