Internet Moguls, ‘the digital agency for the hospitality industry’ partnered with Lemon Tree Hotels to launch the India’s fastest growing hotel chain’s newly redesigned brand website. The new website is powered using a mix of emerging and established technologies. With this launch, Lemon Tree Hotels begins an exciting array of digital initiatives that it plans to roll out to enhance its guest’s online experience.
Incorporated in 2002, Lemon Tree Hotels operates three brands Lemon Tree Premier (upscale), Lemon Tree Hotels (midscale) & Red Fox Hotels (economy) and presently own and operate 33 hotels in 21 cities of India with over 3500 rooms.
The hotel chain thus receives a healthy mix of both Indian and international travelers, with varied preferences. Internet Moguls, India’s largest tourism and hospitality focused digital agency, created this new website keeping in mind their consumer behavior as well as the changing global trends.
Explaining at length about the development of the all-new website, Avijit Arya, Chief Mogul, Internet Moguls and host of popular show #Ask Avi Arya on youtube, said, “Lemon Tree Hotels trusted us to design a website, which should be both tasteful and user-friendly. Team Internet Moguls took the challenge and came up with something that is unique and easy to navigate. We believe in walking hand in hand with modern trends and providing cutting-edge technology to our clients. Change is inevitable, so we decided to take a step further and present an all new website that is fast and easy to navigate to the visitors. We have concentrated more on the destinations where Lemon Tree Hotels have their establishments as now the hotel’s section is more about location specific rather than hotel specific, which makes it easier for anyone to find a hotel in the city they are planning to visit.”
Speaking on the occasion of the launch, Vikramjit Singh, President and Chief Revenue Officer, The Lemon Tree Hotel Company said, “It is our constant endeavor to delight guests with our refreshing services, both on-ground and online. This new website brings us another step closer to enhancing our engagement with guests and providing them a richer user friendly, interactive and an improved visual experience, besides furthering our business objective of increasing footfalls, generate higher revenues and driving loyalty. I appreciate Internet Moguls for their effort and a job well done. ”
To be executed in a phased manner in the next couple of months, the new website feature line-up will include:
Live Feeds: A visitor can now read live feeds of the social media channels of Lemon Tree Hotels on the website due to the integration of the live widget option embedded on them.
More Informative: In an attempt to engage and inform guests, finely written and guiding destination-based blogs have been introduced as a special section helping guests plan their business trips as well as leisure breaks better.
Comparative Analysis: From a transaction viewpoint, a visitor to the website would have greater transparency and information to make a purchasing decision. The new website empowers him with a single window comparison of all hotels in a particular city, helping him conveniently choose his favorite based on key parameters like the best available rate, choice of room category, the distance from railway station and the airport.
User-Friendly Navigation: In an attempt to make the user experience very simple and hands-on, the new website requires a guest to take fewer steps to process a booking on the hotel’s website, besides providing an richer visual experience that presents the product more aesthetically.
Loyalty Program Membership Process, made easy: Revamped with increased functionality, the process to become a member of the Lemon Tree Smiles, the award winning rewards program of the Company, has become a lot easier. It now just takes a click to join the ‘Smiles’ program and enjoy exclusive offers, exciting benefits, bonus points and much more.
This new version of lemon tree hotels website has undergone 3 months of rigorous testing before being presented to the users in its new avatar. For travelers who prefer to access Lemon Tree Hotels website while on the go, a fully optimized mobile versions of the site will soon be made available to suit both iPhone and Android users.