Innovation is the key for competing with giants

How much importance are transliteration tools gaining in India and across

the world?



Transliteration tools have made their presence for quite some time, but they

all were rule-based transliteration. For instance, there is only one D

alphabet in English keyboard, but when it comes to Indian and other local

languages, there are variables of this particular alphabet. There are

transliteration tools in India, but we have come up with an intelligent

transliteration toolThe Quillpad. Some data and research suggests that

transliteration tools are gaining much importance in countries where

multi-language exists.

Ram Prakash, founder and CEO, Tachyon Technologies

What value proposition does your product offer?



The best part about Quillpad is that it can phonetically correct the word and
give the exact word while typing. The product gives 100% accuracy if the user

knows how to type. Technically, it is far more efficient than Google Indics

transliteration tool. In Google Indic, the user has to press space after each

word in order to get the desired word in a particulard language. However, in

Quillpad, the user gets a smooth typing experience where each alphabet is

converted into the users specific language rather than the word itself. One of

the additional things we are planning is to make this tool for users accessible

not only online, but offline as well. Innovation is the only way through which

small companies can compete with giants in the industry and succeed in their

goals.

What are the major challenges you face, especially when the user does not

know English?



Knowing English language is different from knowing English alphabets. Now that
we are launching our Quillpad application in mobile phones, and considering the

number of users of mobile phones in India, we have devised a format where users

who are familiar with just English alphabets can type. This allows to convert

into their local language or mother tongue. Another big challenge is to get such

intelligent systems to work on mobile devices and we hope that things will.

What is your business model?



We have licensed our technology to Rediff, Indiatimes, LG, and others. We now
want to shift our focus to the consumer space, since we have been receiving a

positive feedback. Consumers are willing to pay for the Quillpad application for

their desktops. Going forward, we are likely to see a similar trend to happen in

the mobile space as well. We are also working with few OEMs.

PC Suraj



surajp@cybermedia.co.in