InMobi, a mobile advertising and discovery platform, announced that its remarketing platform, powered by Miip, is enabling leading eCommerce companies in India drive up to 7% of sales.
On average, consumers buy products worth around Rs.1500 to Rs.2500 through the platform. This translates to an average return of $8-$10 worth of transactions for every dollar spent by an advertiser. Given the positive results, leading eCommerce companies such as Myntra and PayTM in India, and Nuomi in China, have started leveraging the platform to drive mobile sales.
The platform combines the power of big data analytics, creative design and powerful back-end integrations to deliver personalized shopping experiences on mobile apps. The remarketing platform also helps advertisers activate users by nudging them to make their first purchase, re-target existing users to drive incremental sales and re-activate dormant mobile users. The solution also extends itself seamlessly to support other mobile-first businesses such as on-demand services, travel, news and entertainment apps, to maximize engagement and revenues.
According to Forrester, smartphone users spend only around 5% of their time on shopping apps, with 57% of users checking them only monthly, or even more rarely. InMobi’s remarketing solution helps e-tailers reach & promote products to their existing users when they are seen on other mobile apps. Unlike other solutions, InMobi’s Software Development Kit (SDK) is directly integrated with 30,000+ mobile apps. This integration enables complete creative control to deliver a compelling storefront-like experience to users through in-app native feeds & carousel ads.
On clicking the ad, users are deep-linked directly into the app’s product detail pages, powering a seamless buying experience. By harnessing rich user intent signals collected through the merchant & the InMobi SDK, the platform delivers precise targeting and personalized recommendations, driving better results for advertisers.