Ingram Micro India

Moving into the new age market with the Internet  of Things

The distributor’s main pivot has been the SMB market catering to the appetite for technology to add scale, enhance services and improve productivity

Revenue

Rs 311,959 mn

A US firm with a strong presence in India and a well-known name in the distribution of IT products and services – this company has added a lot of new buttons this year. Its focus areas are cloud, advanced and specialty technology solutions, in addition to mobility and commercial/consumer technologies, ITAD and Reverse Logistics & Repairs services. It covers solutions for system integrators, various stages of the lifecycle of mobile devices, SMB to global enterprise software and computing, point-of-sale to cloud services, professional AV and physical security. It has been representing over 1,500 suppliers, including Acer, Apple, Cisco, Citrix, HP, IBM, Lenovo, Microsoft, Samsung, Symantec, VMware and others across 200 countries. Its main pivot has been the SMB market catering to the appetite of technology to add scale, enhance services and improve productivity.

In India the focus areas are Server & Storage, Mobiles, Security, Appliances, Consumer Electronics, Network Infrastructure, Passive Networking, Accessories, Unified Communication & Collaboration, Power Management and Printers etc. It boasts of a network of more than 20,000 partners, 30 offices and 2,000 associates across the country.

“Digital transformation is driving unprecedented demand for data-driven applications, AI and ML within the enterprise ecosystem in India.”

— Navdeep Narula, Executive Director, Mobility, Compute and IoT at Ingram Micro India

Ingram Micro India has been known as a large national distributor with a portfolio that packs technology and mobility distribution, 3PL Services, logistics, supply chain, professional services, financial solutions and capabilities etc. What makes its recent progress interesting is that it has also made investments in specialty offerings and solutions in cloud, mobility, enterprise computing, technology distribution, data center, IoT & more.

Its services portfolio is noteworthy because it has been deepening with new capabilities. It includes third-party logistics, cybersecurity, core infrastructure, training, e-waste management, B2B2C E-store services and financial services.

What’s worth reckoning is the company’s move into new-age market with IoT with specification and integration of end-to-end IoT solutions. Here it has diversified into several buckets like logistics, retail, building, city, agriculture, industrial and XReality. Interestingly, XReality is its quickly-growing segment for industrial, manufacturing, and other business use cases.

Like a lot of device and computing majors, this company seems to be sharp and swift enough to leverage the other areas that complement or redefine traditional business segments. Its emphasis on new-age services, IoT, Cloud, HPC, drones, security, and RPA confirm that direction.

Would this ‘micro’ strategy work? Would the distribution formula of IT products play out well in the new digital era and format of products-and-services in a new continuum? Let’s keep our eyes peeled.

“As our collaboration with AWS evolves, Ingram Micro Cloud will continue focusing on bringing even greater value to our customers as we help them refine their AWS practice.”

— Jyotil Mankad, director and head of cloud at Ingram Micro Cloud India.

Key Wins and Partnerships

The company has been adding leading names to its ambit – and key ones among them are AWS and Nvidia.

• In a spate of new initiatives, Ingram Micro Cloud would be distributing Amazon Web Services (AWS) to its reseller network in India. As a part of this global expansion, Ingram Micro Cloud stated that it will now deliver a complete portfolio of AWS services to resellers in India, complementing the company’s recent AWS expansions in Australia, New Zealand, France, Mexico, Hungary and Poland.

• Its NVIDIA portfolio of accelerated compute solutions will be directed to data analytics, AI and HPC. In July 2021, it turned into key distributor in the region providing its channel partners access to the complete portfolio of NVIDIA high-performance cloud, & data center GPUs and embedded system solutions targeting the telecom, banking, financial services and insurance (BFSI) and other major enterprise markets.

• It has entered the unmanned aerial vehicle technology space with ideaForge’s portfolio of drones. Its strategic collaboration with ideaForge is aimed to help it get deeper into high performing drones in the UAV ecosystem, real-time data for surveillance and public safety monitoring for various users.

• It also solidified a global business relationship with UiPath, for enterprise automation software Robotic Process Automation (RPA).

• It signed a distribution agreement with HCFL  for its ‘IO’ line of products, WiFi 5 and WiFi 6 access points, point-to-point and point-to-multi point unlicensed band radios, L2 and L3 switches and specialised antennas which are designed, developed and manufactured in India keeping in view the global specifications.

• In June 2021, it partnered with SonicWall for distribution of its next-generation firewalls (NGFW), email security, access security, cloud security and endpoint security through its extensive partner network across India & SAARC.

Bindra Navneet Singh

CEO , Ingram Micro India

By Pratima H

pratimah@cybermedia.co.in