Infosys Unveils New Product for Retail: TradeEdge

Infosys today unveiled its new product for retailers, TradeEdge - a cloud-based platform aimed at the emerging markets. TradeEdge is an insights-driven sales platform. It provides visibility to global brands across the demand chain - from distributors to consumers.

The new platform delivers insights that help brands sense and fulfill consumer demand while significantly improving sales and operational performance. TradeEdge is a part of Infosys Edge suite, which also offers other products like BigData Edge to get insights, Talent Edge for talent management and a mobile wallet

This product is the third platform that Infosys has launched in its portfolio of Product, Platform and Services (PPS) division. According to Shibulal, CEO and MD, Infosys aims to generate one-third of its revenue from PPS. However, PPS accounts for only 5.6% to 6.2% at present, mainly from its banking product Finnacle. Narayana Murthy revealed, while it is difficult to say when PPS will contribute 30% of revenues, the company's attempts are certainly moving in that direction with products like Finnacle and TradeEdge.

Sanjay Purohit, global head of PPS, commented, "Designed from the ground up for the emerging markets, Infosys TradeEdge is already helping 10 global brands gain visibility into sales opportunities of more than $20 billion in over 70 countries."

Procter and Gamble, being an early adopter, started using TradeEdge two years ago in 70 countries. P&G's director- global business services Damon Frost was also present at the launch. Infosys refused to name the other clients but revealed that two of them are FMCG companies that serve Indian retailers.

Platform Highlights:
· Enhance collaboration by allowing companies and distributors to exchange accurate and timely information related to sales, inventory, and products
· Expand reach by onboarding distributors rapidly in weeks rather than months, via a Cloud-based ERP system, while rolling out best practices across markets within hours
· Improve product placement and maximize return on promotions through Visual Merchandizing by providing insights into ‘share of shelf' at a fraction of audit costs
· Reduce wastage and returns of temperature-sensitive products with an innovative solution that monitors the temperature and location of cooling units
· Enable unserved retailers to order and pay for products in a cost effective manner using basic mobile phones
· Reduce ordering costs by up to 80 percent with Suggested Orders that provides recommendations based on historical data and forecasts
· Minimize selling costs by helping the distributor sales force to prioritize store visits based on value, accelerate order acquisition and increase store coverage by up to 15 percent