Infosys, the global leader in next-generation digital services and consulting, has successfully contributed to the exponential customer growth of Spotlight Retail Group. Stoplight Retail Group is one of Australia’s largest retailers. And, the collaboration between Infosys and Spotlight involved the implementation of an omnichannel digital fulfillment and advanced analytics platform powered by Infosys’ AI-first offering Infosys Topaz.
This digital commerce platform has transformed Spotlight’s online shopping experience. And, this resulted in a remarkable 113 percent growth in customer base and a 93 percent increase in transactions over 12 months. This success depicts the potency of utilizing advanced artificial intelligence to enhance customer satisfaction and drive business outcomes.
One of the highlights of this platform is its scalable on-demand nature that has played a pivotal role in helping Spotlight Retail Group manage the surge in transaction volumes among customers effectively. Integrating Infosys Topaz’s advanced analytics capabilities has provided intelligent insights into customer behavior, allowing them to create a hyper-personalized customer journey. The platform also introduced new services such as Click and Collect and Made-to-Measure, catering to the evolving needs of online shoppers.
“At Spotlight Retail Group, we are committed to continuously optimizing customer experiences as one of our key competitive differentiators. One of the ways that we’ve done this is through greater investment in personalization, and this is core to the digital commerce platform built with Infosys Topaz, leveraging its advanced analytics capabilities. This platform now provides us with deeper customer insights while supporting scalability to meet customer demands and onboarding new brands. We are delighted to have collaborated with Infosys on this journey,” said Tal Lall, Group General Manager, Digital and Omnichannel, Spotlight Retail Group.
“It’s exciting to see the strong customer and business outcomes enabled by the digital commerce platform we built for the Spotlight Retail Group. The deep insights on consumer behavior and inventory enabled for the Spotlight team highlight the power of Infosys Topaz in helping enterprises become AI-ready,” said Karmesh Vaswani, Executive Vice President and Global Head of consumer, Retail & Logistics, Infosys.
The collaboration between Infosys and Spotlight Retail Group stands as a testament to the potential of advanced technologies in reshaping the retail landscape and delivering enhanced customer experiences. As the digital industry continues to evolve partnerships like these showcase the importance of leveraging AI-first solutions to stay ahead in the competitive digital commerce space.