Infosys and Association of Tennis Professionals extend digital innovation partnership

Infosys and the Association of Tennis Professionals (ATP) recently announced the renewal of their highly successful partnership for a further three years. The agreement will see Infosys continue as Global Technology Services Partner and Digital Innovation Partner of the ATP, through 2023. As the technology partner of the ATP since 2015, Infosys has been supporting ATP’s development of key digital assets and infrastructure, including ATP PlayerZone, ATP Stats Leaderboards, ATP Second Screen, and the ATP app.

Pravin Rao, chief operating officer, Infosys, said: “The ATP Tour was our first partnership in the sport of tennis, and together with ATP we’ve continued to push the boundaries of how fans, players and the media are involved and engaged in the game. As we take rapid strides in our sixth year partnering together, our focus remains on supporting ATP’s vision to reimagine the game leveraging data to deliver unique insights and digital experiences through next generation technologies.”

Through the extended partnership, Infosys will continue to develop and accelerate innovations in advanced technologies such as Artificial Intelligence, Data Analytics, and Cloud, leveraging its dedicated tennis platform to deliver diverse experiences for players, media, and fans across the world, said a statement from the company.

Through Infosys ATP Stats, ATP Performance Zone, and Win-Loss index, the ATP will continue to focus on data driven insights for match statistics. Coupled with the popular editorial series, Infosys ATP Beyond the Numbers, fans will gain deeper insight into tennis through comprehensive game analysis. To celebrate the 50th anniversary of the Nitto ATP finals, Infosys and ATP have created Flashback 50, a data driven web experience to statistically compare the champions across five decades of the Nitto ATP Finals over the past 50 tournament editions.

Massimo Calvelli, CEO, ATP, said: “Infosys is a leading global brand and one which has been instrumental in helping ATP innovate and maximise efficiency through technology. Most importantly these exciting innovations have enhanced fans’ experience and interaction with our sport. We are thrilled to extend our partnership and look forward to seeing what we can continue achieving together.”