Mphasis

IndusInd Bank, CRMNEXT collaborate to digitize the customer on-boarding process

IndusInd Bank adopts a smarter, faster and deeper customer engagement strategy with an agile technology platform like CRMNEXT

IndusInd Bank has announced its successful integration with CRMNEXT, enterprise solution provider for banks and financial services. This integration will enable the Bank to simplify the process of customer on-boarding, introduce new products, and meet customer demands by automating and customizing processes to fit the modern-day financial requirements, said a statement from the company.

Soumitra Sen, country head – Consumer Banking, IndusInd Bank, said, “Technology and innovation have always been a critical focus area for the bank and that has been key towards achieving customer satisfaction. In keeping with this vision, we are delighted to integrate our banking systems with the CRMNEXT platform which will help automate and personalize processes, so that we can focus on meeting the unique needs of every customer and be even more strongly able to deliver stellar user experiences across the board.”

The CRMNEXT platform will empower IndusInd Bank with an intelligence driven ‘Customer Action Center’ which will provide complete information on customers acquired from multiple sources, and make it available on a single intuitive screen. This will give the Bank a holistic view of customer relationships across product offerings, thereby enabling the Bank officials to build smarter relationship programs, and also initiate activities for faster sales and service fulfilment.

The platform will be implemented across IndusInd Bank’s wide network of nearly 2000 branches, call centers and processing units for sales and service operations. It will also integrate and power all  digital and physical banking touch points including ATMs, WhatsApp Banking platform, Email, SMS, Mobile apps etc. as well as over 150 integration touch points including core banking, loan systems, credit card system, Aadhaar, credit bureaus among others.

Sushil Tyagi, Director, CRMNEXT, said: “With the increasing influence of digital in customers’ everyday lives, it’s critical for banking institutions to deliver a delightful and consistent digital experience. CRMNEXT is the leader in digital customer experience platform for banks with an exemplary delivery track record, we are confident to further power IndusInd in its growth strategy bringing efficiencies with large scale optimization and smart automation.”

Leave a Reply

Your email address will not be published. Required fields are marked *