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India's AVGC business is developing and here is what the future holds

The AVGC sector is being transformed by game-changing technologies like virtual production, facial and motion capture technology

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Preeti Anand
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AVGC

One of the fascinating decades in Indian history is currently taking place. It is now an exciting time to be a part of India's history because the country has seen a dramatic economic transformation over the past few decades. Although the "Animation, Visual Effects, Gaming, and Comics" (AVGC) industry is relatively new compared to Information & Technology, textiles, automobiles, banking, and insurance, India has seen spectacular growth and innovation in this sector. These five dimensions, sometimes the 5Ds, will be crucial to its development.

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Digitization-modern and cutting-edge technology

Over the last few years, India has shown that it can be the fastest and most robust adopter of modern and cutting-edge technology. For instance, it is evident in how quickly, securely, and scalably the banking, finance, and payment ecosystems adopted technology broadly. Similarly, there is a conscious effort to explore and adopt new-age technology in other industries. The AVGC sector is being transformed by game-changing technologies like virtual production, facial and motion capture technology, real-time rendering, shared/collaborative workflows & cloud-based pipelines, and the application of machine learning, automation, and AI in production studios. Implementing these methods will help India reach its full potential and is not being disregarded. Even local filmmakers, studios, and production companies now understand the significance of technology in creative processes. They are leaning more heavily into the usage of animation and VFX in their filmmaking process thanks to the development and accessibility of global material. Our ability to create new content for new audiences has always been made possible by technology, and the post-pandemic digital revolution has increased those options. These are also creating new paths for growth for the AVGC sector.

Demographics-global animation and VFX industry

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The global animation and VFX industry have grown significantly in size and value post-pandemic. Given that it is the only form of entertainment that can be mass generated digitally, the industry has shown to be highly durable. A significant supply of talent, artists, and technicians is needed to support this massive expansion. India's advantage in demographics makes it ideally positioned to overcome this supply chain gap. Over the past few years, there has been an increased emphasis on skills and talent development, and a growing number of training initiatives, institutions, programmes, and academies have emerged to fill the demand for talent on a global scale. India's long history of artistic and cultural production will foster a thriving creative ecosystem. The global industry will depend substantially on India's talent supply thanks to such concentrated talent development initiatives, and India will probably serve as the backbone of this supply chain.

Diversity

India's most effective soft power, second to none, is its variety. The rich storytelling traditions of India's culture, history and various languages provide the ideal foundation for an explosion of business opportunities in the animation sector.

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India's variety will fuel this significant opportunity as the country's animation needs rise. Because of the size, there is already an increase in content in local and vernacular languages. Animation is the appropriate medium for this type of storytelling since it lends itself well to contextualising regional and historical tales.

The range of stories and narrative techniques that come out of and originate in India are being watched, and animation is vital because it is language-neutral. The globe is eager to explore and thirsts for stories brimming with rich cultural diversity, compelling storytelling, and engaging visual experiences.

In today's more open and inclusive society, the AVGC (Animation, Visual Effects, Gaming, and Comics) business has the potential to influence cultural discussions and safeguard our shared legacy for future generations.

Everyone's faith that these qualities will aid in the realisation of many people's aspirations and dreams for the country is fueled by the ability to work hard, solve problems, and strive for excellence. The AVGC industry is in a golden age, and the future has never been more exciting! This aspirational, contemporary India quickly emerges as a strong force in the global AVGC market. India's century, not just its decade, is happening right now.

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