Indian tech shoppers know what to buy, says Google-Nielsen study

Gone are the days when people visited a store to browse through gadgets and made decisions on what to purchase. Today, 7 of 10 tech shoppers in India know exactly what they want to buy before they make their first visit to a store, found a pan India offline study conducted by Nielsen on behalf of Google India.

The report's findings indicate that there has been a "dynamic shift in the shopping behavior of Indians. They study was done to understand the influence of internet on technology product purchases, revealed that internet influences behavior of buyers across all type of cities and towns. The study exhibited that 7 out of 10 of these buyers know the exact brand and model they want to buy with the help of online research before entering the store, with 40% respondents saying they took help of online information for purchase decisions.