India is price sensitive, but brain sensitive as well

What are the unique features of the new SanDisk 8 Gb Micro-SDHC memory

card?



The new SanDisk 8 Gb Micro-SDHC memory card could change the way mobile

phone storage is perceived across the globe. This thumbnail size card has a 8 Gb

storage capacity, and comes with features like Wake Up Your Phone, wherein the

consumer can turn their handset into the ultimate entertainment hub. This

includes, the ability to store more than 1,500 digital songs, plus 2,000

high-resolution pictures, and more than 21 hours of high-quality video,

equivalent to storing seven Bollywood movies.

What potential does the Indian market have for these kind of mobile

accessories?



India is one of the largest mobile handsets and service consumption markets

in the world. Its a price sensitive market, but brain sensitive as well. The

Indian users are quite intelligent and understand the usability and benefits of

newer technologies, particularly the youth segment, which is our key target

audience.

Therefore, we see huge potential of SanDisk products like the latest 8 Gb Micro-SDHC

memory card. As a company we will be focusing a lot more on this market

What edge does SanDisk have over its competitors?



We design and manufacture our own products. We spend approximately $400 mn

worldwide toward R&D and this helps us bring products like the latest 8 Gb

Micro-HDSC card with an innovative feature like, the MobileMate microreader. We

focus more on our users rather than competitors. And try to find their

requirements and produce devices that are user friendly. We have over 2,000

resellers across the world that make our products easily accessible to the

buyers.

Piyali Guha



piyalig@cybermedia.co.in