What was the concept behind BoxSentry?
BoxSentry is an innovative technology solutions provider, which focuses on
restoring integrity in business communications. Headquartered in Singapore, the
company was founded in 2003 with the primary objective of addressing email
security issues in the non-English speaking market. This was to meet the market
need created by conventional spam filtering techniques like content filtering
which is not effective for most major Asian languages.
Why has RealMail not been launched in India so far?
BoxSentry works through partners in a number of markets. In India, we are
exploring potential partnerships. However, as our product RealMail is also
offered as a managed service, we are able to address our Indian customers
directly. In addition, we tied up with Tata Communications in 2008. We are also
working together on opportunities to target the banking and finance sector.
Why would enterprises in India, who are already spending on email
security, opt for another solution like RealMail?
Industry statistics have placed the acceptable false positive rate to
0.020.05%. This is similar to saying, out of 10,000 boxes that a courier
company delivers daily, twenty will not reach their destination, who will trust
their important packages to them? Our patented RealMail system is built
specifically to address this issue and has been designed to work with existing
security solutions that are available in the market. This adds value to the
existing infrastructure without incurring additional tear-down costs. RealMail
is more than security, it ensures email sent tantamount email delivered.
Will RealMail also be launched in other Indian languages?
The languages selected for RealMail were based on two criteriaperception of
spam being generated from a certain country, and the most widely used language
of business. The language capabilities for Indian IT managers to use
English-language software are very strong. India also does not generate high
volumes of spam. So, we arent looking at Indian languages in particular as of
now, but this could change with market demand.
What will be your strategy for the Indian market?
BoxSentry will continue to target enterprises of all sizes through its managed
service or appliance offerings and governments to address the challenge posed by
the increase in false positives. Both these market segments lose opportunities
or revenues as a result of emails sent but not received.
Stuti Das
stutid@cybermedia.co.in