In our world there is no word called flop

Could you tell us the reason behind this launch of Bigflicks.com?

This venture is a giant step towards evolution of the Indian movie industry.
As the society matures, it is a trend for people to consume entertainment at
home. We have seen that in mature economies, there is a huge demand for home
entertainment, which is increasing with the rising income levels of the users.
It is our endeavor to bring movie entertainment home to millions. We only
require a dimension and a structure for people to do that. This is the first
manifestation of that, which you see today. As the world moves onto mobile and
the Internet, I think this technology would have a huge impact across the world.

Do you see this venture taking off since margins from home
entertainment is still miniscule in India?

If you look at a Hollywood movie, it generates more revenues through home
entertainment platforms such as DVDs than via the theatrical distribution
platform. In India, home entertainment contributes in low single digits to a
movies revenues.

Why is that so?

It is simply because we lack effective home entertainment platform. With
this venture, our vision is to build a scalable business model that brings
entertainment to all kinds of consumers and homes through a multi-channel
distribution platform across the Internet, broadband, home delivery, and retail
infrastructure. Second, we believe that BigFlicks.com will become the window of
Indian entertainment content to the world. With over one billion people on the
net and increasingly on broadband, the portal offers an opportunity for the
Indian movie industry to reach out to the audience across the world.

There are so many movies that have been released. How do you
plan to choose them for the viewer?

Our goal is to provide all movies that the Indian cinema has produced to the
user. Our goal is to have as many possible in our catalogue.

Could you elaborate the investment plans that you have in place
for this venture?

At present, $100 mn as investment for this venture.

What would be the main driver for BigFlicks.com?

The main driver for this business would be through user subscription.

Prasad Ramasubramanian


maildqindia@cybermedia.co.in