IIM Calcutta has announced the second batch of the Executive Program in Digital and Social Media Marketing Strategy, in association with Training.com – a multi-modal learning platform by NIIT, to help build a great career in the field of digital marketing. The six-month program focuses on providing in-depth knowledge on Digital Marketing and Analytics including developing holistic digital and social media strategy, designing success metrics that are aligned to corporate marketing strategy, cross-platform and cross-media digital marketing, digital marketing using Big Data etc. The course will focus on sharing the latest trends, best practices and technologies for effective Digital Marketing.
Ramendra Singh, Associate Professor of Marketing at IIM Calcutta, said, “We are happy to launch the second batch of EPDSMMS using NIIT’s Synchronous Learning Platform. We have joined hands with NIIT to deliver high quality content in management education in a direct-to-device mode, through its multi modal learning platform – Training.com to address the need of the digitally skilled youth in our country.”
Prof Indranil Bose, Professor of Management Information Systems at IIM Calcutta, said, “With an aim to offer high quality and futuristic management education, we introduced Avant Garde program in digital marketing in association with Training.com. Having received enthusiastic response for the first batch and we are now introducing the second batch of EPDSMMS. We will continue to work towards creating a pool of professionals trained in digital skills.”
The Executive Program in Digital and Social Media Marketing Strategy (EPDSMMS) has been designed to provide a solid foundation for marketers who want to specialize in the Digital and Social Media Marketing. The applicant should be a graduate (10+2+3 or equivalent) or a post-graduate from recognized institute in any discipline with a minimum of 50% marks (aggregate).
The applicant should have a work experience of at least 2 years, preferably in media, advertising, start-up businesses, social or digital media, e-commerce and related domains. The applicant selection will be based on past academic performance and work experience. EPDSMMS will equip professionals to take a wide sweep in digital marketing activities.
EPDSMMS focuses on Digital and Social Media for effective Digital Commerce and Advanced Digital Marketing Strategies along with an introductory module on Marketing Management. The classes will be held twice a week. The program is divided into three modules. The first module would be delivered online on training.com platform over 10 weeks. The next two modules will be conducted as face-to-face classes on IIM Calcutta campus. The two campus visits would be of one-week duration each. The course will be highly experiential and interactive with case studies and presentations by experts from academia as well as industry. Successful candidates will be given certification from IIM Calcutta and will be awarded IIM Calcutta Alumni Status.
The Program is aimed at Marketing, Advertising, Brand, Product and Sales Executives. It is also relevant to Entrepreneurs, E-commerce and Freelance executives. Any professional who is planning to implement digital and social media campaigns to create brand awareness, enhance brand recall, generate leads and enhance customer experience will be benefited from this program.
Professionals undertaking the program will be trained in marketing management, customer value, marketing and the organization, product and brand management, sales and distribution management, marketing communications, basics of digital and social media for effective digital commerce, advanced digital marketing strategies and much more. The Program faculty will focus on the synergy between in-field practice and in-class learning.