Idea launches two new smartphones to boost mobile internet adoption in 3G markets

Adding another milestone in its journey of offering affordable devices to foster mobile internet penetration in India's non-metro markets, Idea Cellular, country's 3rd largest and fastest growing mobile operator today unveiled two new 3G smartphones - Idea Ultra+ and Idea FAB.

Idea has introduced these new 3G smartphones targeting the young and tech savvy students and professionals with the sleek, 12.7 cms (5") Idea Ultra+, and the new entrants into the smartphone category with Idea FAB. Both the devices will be sold through Idea's retail channel spread across its key 3G markets including Andhra Pradesh, Gujarat, Haryana, Kerala, Maharashtra & Goa, Madhya Pradesh & Chhattisgarh, Uttar Pradesh (East), Uttar Pradesh (West), and Punjab.

Speaking at the launch, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, "With the mobile phone increasingly becoming the first screen for a majority of users across semi-urban and rural India, Idea has remained focus at proliferating mobile internet through these smart devices by making them available at affordable price points for increased adoption. The new Idea Ultra+ and FAB will offer a wider choice of 3G smartphones in the low to mid segment price category, while giving our users an experience of high-end smartphones."

Idea Ultra+ is a dual-SIM, feature packed, premium looking smartphone with a Leather back finish. Its 1.3 GHz Quad core processor and 1GB RAM offer superior experience alongwith video streaming, browsing, social networking and downloading. The captivating and bright 12.7 cms (5") screen allows users to enjoy watching videos, pictures and offers an enhanced gaming experience. Its 8MP camera accentuated with the large display screen helps users capture beautiful moments, and the 2000 mAh powerful battery offers better convenience of use. With all these features, and more, Idea Ultra+ is attractively priced at just Rs. 8,300/-.

For the first time smartphone buyers, and/or existing feature phone users Idea has introduced the stylish FAB which offers smooth 'swipe typing' feature, built in social networking apps, GPS, Wifi hotspot, Gorilla Glass, 3.2 MP camera with flash, and more. The dual-SIM smartphone is powered by a 1.2 GHz dual core processor and runs on Android Jelly Bean v4.2 OS, offering superior performance on 3G. At the price of Rs. 4,999, Idea FAB is an absolutely fabulous device!

Like all other Idea 3G smartphones, the new devices will also come with a special offer for Idea 3G users offering 3G data benefits of 1.6 GB 3G data and Free Idea TV for 3 months, with a pack priced at Rs. 259 for existing subscribers, and 1.6 GB 3G data and Free Idea TV for 3 months, with a pack priced at Rs. 261 for new subscribers.