iCubesWire has won the digital media duties of Printronix, a pioneer in addressing the global needs for mission-critical industrial printing. The responsibilities include managing digital media as well as the creative mandate for Printronix. Printronix is one of the biggest accounts won by iCubesWire and the team will be responsible for increasing its brand awareness and digital growth.
Printronix is a global leader of innovative printing products, solutions and services that support and improve business critical applications in industrial environments. Featuring robust energy-saving line matrix printers, their products streamline operations, reduce costs and help organizations sharpen their competitive edge.
Speaking about the win, Sahil Chopra, CEO and Founder, iCubesWire, says, “We are honoured to secure a premier brand like Printronix which has been providing ace innovative solutions for more than 40 years now. With our expertise in the digital domain, we will strive to impart equally innovative strategies and solutions to enhance the brand connect. We are totally geared up for a great start.”
Anand Kumar, Country Director, India & South Asia, Printronix, says, “We are happy to finalize iCubesWire as our perfect digital media partner. After getting acquainted with their farsighted vision, we are confident that iCubesWire’s team will work with the best of their abilities and help elevate our brand presence digitally. We are looking forward to a healthy partnership with iCubesWire.”
According to KPMG and CII’s combined study on Digital advertising, India is one of the fastest growing advertising markets globally with a large consumer base and a burgeoning e-commerce industry. It is one of the fastest growing mediums at a CAGR of 33.5 per cent (2015-2020) with expectations of crossing INR255 billion in 2020.