Â Icertis entered a strategic partnership with Prasanna Purple Mobility Solutions Pvt Ltd, a pioneer in surface mobility solutions for mass transit operations.
Prasanna Purple Mobility Solutions will roll out the Icertis PublicTransport Management product to make its bus operations one of the most efficiently run public transport service in the country. Leveraging the latest advances in cloud technology, Icertis PublicTransport helps city and inter-city bus operators optimize efficiency and maximize revenue.
The advanced technology of the product will provide Prasanna Purple Mobility Solutions with a centralized bus network planning capability to optimize routes, schedules and driver utilization, as well as a best-of-breed fleet management and maintenance platform. The partnership will revolutionize public transportation in India by also offering world class in-bus information and entertainment services.
In-bus infotainment as a service has never been fully available to bus passengers in India. The new infotainment systems will provide travel and location specific information to passengers, such as popular tourist attractions, historical facts, shopping avenues, advertisements, and so on, in addition to transmitting social and security related messages. The two companies will also collaborate to deliver a hi-tech and contemporary travel experience to passengers, who will soon be able to check bus schedules, route details, estimated travel time and fares, bus timings, as well as traffic information both online and on mobile devices, all in real time.
Prasanna Patwardhan, Chairman and Managing Director, Prasanna Purple Mobility Solutions said, “The strategic alliance with Icertis marks an important milestone in our long term commitment to the development of an effective, reliable, and engaging bus transportation system. We are excited about harnessing the power of this next generation of information technology product to transform our people transportation operations into the best network in India.”
Talking on the occasion, Srikanth Karnakota, Country Head for Server and Cloud Business at Microsoft Corporation, India, said, “With the unprecedented growth in the adoption of Cloud technology being observed today, Microsoft’s cloud services are at the forefront of creation of next generation transformational IT solutions in India. The Windows Azure Cloud platform empowers businesses to increase their operational efficiency and run applications with unbounded scalability and ease of use. Icertis PublicTransport Management built on Windows Azure is a perfect illustration of how cloud computing can change the operating dynamics of a very important sector like public transportation.”
“Icertis is delighted to partner with a visionary company like Prasanna Purple Mobility Solutions to revolutionize public bus transport systems in India. We see a huge potential for cloud-based solutions in the public transportation arena in India and worldwide. Icertis PublicTransport Management product – built on Windows Azure – has been designed to change the ballgame of bus operations management across the globe,” said Samir Bodas, CEO and co-founder, Icertis.