IBM big data platform for Industries

At IBM Information On Demand & Business Analytics Forum 2012 a new digital marketing system and big data software was unveiled which will help organizations to gain actionable insights on the broadest range of data to transform the way they do business with customers, employees and partners.

The new offerings tackle the most pressing big data challenges facing organizations today -- accessing and gaining intelligence into an enormous stream of data generated from mobile, social and digital networks. The offerings, part of IBM 's big data platform, can be up and running in hours, analyze petabytes of industry specific and social media data in sub-second response times, and continuously analyze geospatial, financial services and telecommunications data in motion.

Big Data for Chief Marketing Officers
The new IBM Digital Analytics Accelerator helps CMOs tap into consumer sentiment to create targeted advertising and promotions, avoid customer churn, and perform advanced Web analytics that predict customer needs.

Now, CMOs can bring advanced analytics to all their social media, web traffic, and customer communication behind their own firewall. The industry's first big data solution in the digital marketing arena is powered by Netezza and Unica technologies.

With this integrated offering that includes the recently announced PureData System for Analytics, clients can run complex analytics on petabytes of data in minutes, and arm marketing professionals with instant insights. CMOs can use new insights to accelerate marketing campaigns and better meet consumer needs based on the broadest range of data.

Streaming Data for Communications Services Providers
According to a recent report from the United Nations Telecom Agency, there are now 6 billion mobile phone subscribers globally. Communications Services Providers (CSPs) are under increased pressure to analyze big data coming from their networks to improve service, detect fraud and reduce customer churn.
Developed by IBM Research, InfoSphere Streams software can analyze and share data in motion, allowing for sub-millisecond decision making in environments where millions of decisions can be made every second. The software continuously analyzes massive volumes of data at rates up to petabytes per day.

Hadoop-based Software for Industry-Specific Analytics
IBM InfoSphere BigInsights analyzes traditional structured data found in databases along with unstructured data to enable faster decision making. New features include built-in accelerators that analyze data flowing from digital infrastructures to help businesses in retail, manufacturing, oil and gas, energy and utilities, healthcare, and travel and transportation monitor operational efficiency, security incident investigation, proactive maintenance and troubleshooting and outage prevention.

BigInsights software now includes built-in social media analytics accelerators help marketers develop applications for customer acquisition and retention, perform customer segmentation and campaign optimization, and streamline lead generation. Employees can also select disparate data sources and instantly create new applications without the need for Hadoop skills.

BigInsights now features a new InfoSphere Data Explorer feature that enables advanced data federation capabilities from IBM's Vivisimo acquisition. The software automatically discovers and navigates available data wherever it resides to reveal themes, visualize relationships, identify the value of data and establish context of data usage.

Analytics Improves Finance Department Processes
New IBM Disclosure Management software capture and analyze diverse finance reporting data using a familiar spreadsheet environment. The solution addresses not only regulatory requirements, but also controllership, investor relations, treasury, and financial planning and analysis disclosure requirements.