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Ibibo.com creates a new social graph

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DQI Bureau
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Can you tell us something about ibibo.com?



Ibibo.com is a local social utility that enables you to discover new people.
There are numerous local social utilities available on ibibo that drive

creation, collaboration, and discovery of new people. Ibibo.com has crafted

these social utilities into the social graph. It is this combination of local

utilities and discovery of new people that creates the core differentiation for

ibibo.com.

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There are numerous other local social utilities available on ibibo.com that

further catalyze discovery of people. Some include tools such as Call for Free

enables users to speak to each other over their mobiles for free and that too

without the need for sharing their mobile numbers. Games on ibibo.com further

add to the dimension and enhance the context of making new friends.

What makes ibibo.com different from a number of social networking portals

like Facebook, Orkut and the likes?




Ibibo.com enables you to create a new social graph. In other words, it enables
you to discover new people and friends. This is unlike other sites that help you

connect with your offline social connections. Young population, especially from

mid-tier and small cities and towns in India, have a big need to create new

social connections driven by the fact that they do not have very strong offline

networks. Ibibo meets this need by providing a platform where they can create

their virtual persona.

Ashish Kashyap,

CEO, ibibo Web
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The second key differentiator of ibibo.com is the presence of numerous

utilitarian tools within the social network that drive a context for making new

friends. Social classifieds and social search services such as Sawaal within

the social network is a strong paradigm for this differentiator. We believe that

utilitarian needs need to marry emotional needs to make it meaningful for users.

Do you think social networking portals have been able to move beyond the

usual friends reconnect to networking?




Ibibo.com is a great paradigm of social networking moving beyond the usual
friends reconnects kind of thing. On ibibo.com, Indian youth are enabled to

discover new friends and create a new social graph. The other key trend being

projected by us is the movement to niche and interest-based social networks from

the usual ones. Ibibo Networks another service-onefamily.com-is a first of its

kind initiative in India that enables extended families to connect and

collaboratively manage their family network.

Stuti Das



stutid@cybermedia.co.in

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