HP Storage was a well-kept secret till now, but that will change

How has the performance been over last year for HP Storage?



Exhilarating! We have grown by 25-30%, thats nearly twice the market rate
of growth. We witnessed quite a traction in the mid-tier and the SMB segments.

HP Storage has also come out with innovative products like Green Storage,

All-In-One (AIO) storage, etc. We have also tapped new emerging segments like

education, media, healthcare, etc for our solutions.

Isnt HP Storage facing a tough fight from storage vendors

like EMC, NetApp, and others?



We are doing well in the external storage market and are on par with the top
3 vendors. With our comprehensive portfolio of products and our reach, we are

slowly becoming the first choice for many organizations. I do agree, that pure

play storage vendors like EMC might have a stronger brand recall, but the story

will change in the days to come. HP Storage was a well-kept secret till now, but

that will change.

You said HP Storage was a well-kept secret. How is that

changing now and what are your priorities?



Not many were aware about the existence of HP Storage. You could say that it
was a part of the strategy earlier, but now that is changing. HP Storage will be

more aggressive and independent, while continuing to be a part of the mega

business unit. For instance, we have recently brought in a senior VP to look

after the Storage Division worldwide from Hitachi. Talking about the priorities,

we are targeting the SAN and NAS, as well as the software and services space.

Which are the verticals that you are targeting?



Traditionally for storage solutions, telecom and financial institutions are
the mainstay. But we are very much encouraged by the successes in new verticals

like media and entertainment. For instance, we have a major installation at

Crest Media, Red Chillies, and others.

Shashwat Chaturvedi





maildqindia@cybermedia.co.in