HP's New Face

DQI Bureau
New Update

HP bolstered its enterprise imaging and printing product

portfolio, and strategy-including plans to increase the size and expertise of

its sales force. Making the announcement, Vyomesh Joshi, executive VP (Imaging

and Printing Group), HP, said, "By leveraging our strengths in IT and our

expertise in imaging and printing, HP is best-positioned to capture, manage and

deliver the intelligence that enterprise customers need to improve their

business processes. This is not only about cutting costs. It's about using HP's

services and solutions to help customers manage business information more

efficiently, and to gain productivity and a competitive advantage."


As part of the announcement, the company shared its plans to

make new investments in enterprise services and solutions, and unveiled a new

ink-based printing technology-HP Edgeline-specially designed to handle the

high-volume workloads of businesses.

"By leveraging our

strengths in imaging and printing, HP is best-positioned to help customers

gain a competitive advantage"

-Vyomesh Joshi, Executive VP (Imaging and Printing Group), HP

HP additionally announced its largest-ever rollout of

multifunction printers, which are aimed at replacing copiers in businesses of

all sizes. The company also announced the launch of the HP Halo Collaboration

Studio in Asia Pacific and Japan, which enables customers to do business in a

life-like, face-to-face environment regardless of the geographic distances

separating them from their colleagues.


As part of a revitalized approach to make it easier to do

business with HP, the company plans to hire hundreds of highly skilled sales

consultants who will be dedicated to the company's top 2,300 accounts. These

experts will engage customers in conversations that go beyond simple cost

cutting to understanding how to apply the information enabled by the imaging and

printing devices on the network to build competitive advantage. HP's strategy

includes establishing teams of specialists that can address customers' broad

business environments as well as their specific IT and end-user challenges.

Finally, HP plans to tailor some of the more than 30 imaging and

printing solutions within its portfolio to build industry-specific offerings for

major vertical markets in the public and commercial sectors. Delivering proven

expertise to new customers, the vertical solutions will address critical

business needs such as improving processes, operational efficiencies, cost

savings and revenue.

The first-of-its-kind design architecture of HP Edgeline

Technology uses page-wide printheads to distribute ink rapidly and precisely in

one pass. With the versatility and scalability to meet many customer needs, the

technology will allow HP to expand its printer business into markets such as

high-volume office printing, industrial printing and retail printing solutions,

which together will represent an estimated $30 bn-plus market opportunity by


Early next year, HP plans to unveil this patented technology in

the first device that combines the benefits of ink and laser. The company

expects the products using this technology to redefine business printing with

some of the best printing speeds, operating costs and reliability in its class

while providing excellent text and graphics print quality using specially

formulated HP Vivera inks.

Asim Raina

(The author was hosted by HP)