Blockchain-powered traceability platform for food and supply chain transparency, TraceX Technologies, in partnership with international non-profit TechnoServe, to offer end-to-end digital traceability for coffee produced by 3500 farmers in Araku Valley, Andhra Pradesh.
Through this partnership with TraceX, TechnoServe can provide their partner brands Blue Tokai and Humble beans the ability to track and record the journey of coffee through every stage of the production process, from bean to cup.
As a part of the ‘Sustainable Livelihoods for Smallholder Farmers’ program, grant-funded by the Walmart Foundation, TechnoServe currently works with 4000 farmers through Farmer Producer Organizations (FPOs) spread across 355 villages in the Araku Valley. Most of these farmers strictly follow organic farming due to which their yield capacity is much lower than their counterparts in Karnataka. Over the years, TechnoServe has assisted the farmers with agronomy training, building visibility, increasing coffee productivity, managing post-harvest, and providing the necessary market linkages. To further improve their livelihoods, TechnoServe has partnered with TraceX to ensure consistency in the quality of coffee produced, thus resulting in improved market linkage for the farmers.
TechnoServe uses the pre-harvest module to track the first mile connectivity of the coffee value chain. This is followed by the onboarding of Blue Tokai, Humble Beans and Slay Coffee clients onto the same blockchain network to track the post-harvest processes and generate a QR code product identity for consumer engagement. A seamless integration of all the stakeholders on a collaborative platform in the supply chain, building trustworthy and authentic customer brands.
TraceX’s digital traceability solution does the following:
- Ensure consistent quality in produce: TraceX’s platform offers a crop database with a set of predefined package of practices to achieve quality yield.
- Builds trust among consumers: TraceX provides credibility to claims, offers complete provenance of the product through a quick scan of the QR code, and makes the brand stand out by providing verifiable and authentic information to the customers.
- Maintain regulatory compliance: The farmers have to upload authentication certificates to meet regulatory compliances. The data recorded at each step of the supply chain helps satisfy all regulatory requirements.
- Increases visibility for the farmers: TraceX creates a digital identity for the farmer’s product and allows the consumer to know the story and the people behind their coffee.
- Single source of information: Prior to TraceX, for any query related to the produce, the farmers were the only source of information. The middlemen, government agencies and all other stakeholders had to rely entirely on the farmer. This created a lot of fatigue among the farmers to constantly share relevant information. Through TraceX, all this information is now available on the blockchain.
Sandesh Deranna, Crop Lead- Coffee Value Chain, TechnoServe, said, “TechnoServe’s program ‘Sustainable Livelihoods for Smallholder Farmers’, grant-funded by the Walmart Foundation, is aimed at improving the lives of smallholder farmers in Andhra Pradesh by establishing sustainable, locally-led systems and processes for FPOs and promoting good agriculture practices and post-harvest management practices among the FPO shareholders. In order to do that, we are always on the lookout for digital tools that will help farmers improve their incomes and build a better future for themselves. TraceX was exactly the solution we were looking for. Through their blockchain-enabled traceability platform, TraceX empowers farmers by giving them more visibility, improving efficiency and profitability, building trust and transparency, leading to a better connect with the end consumers.”
Commenting on the partnership, Srivatsa Sreenivasarao, Co-Founder and CEO, TraceX, said “Traceability allows for a connected supply chain where brands can seamlessly access information about the work done by Farmer Producer Organizations in the pre-harvest stage. It offers transparency and differentiation to each stakeholder in the supply chain.
This partnership allows us to create an impact not only on the end consumer but also improve the livelihoods of farmers in the Araku Valley region. We look forward to working together on many more initiatives to create a transparent, ethical, and sustainable supply chain,” Srivatsa added.
TraceX has a B2B SaaS subscription model where it works with companies across livestock, poultry, seafood, and agri supply chains. The company currently works with 30+ food companies that include prominent names such as Olam, MTR Foods, Slay Coffee, Govt of Telangana, GoDesi, Sam Agri, Milk Mantra and many others.
The company has raised $1 million in pre-series A funding led by NABARD backed NABVENTURES Fund. The round also saw participation from Paipal Ventures, an early stage family office investment fund, and from angel investor Sunil Kuma.