The business intelligence or BI market globally is in transit.
Driving this movement toward real time BI is the emergence of operational BI,
which is the next frontier in this area. The next evolution in BI is operational
decision-making, which has the potentiality to make BI pervasive and real time.
Today, companies are placing BI into operational applications,
and it has metamorphosed from a mere strategic analytical tool to frontline tool
in business operations. Gradually percolating down the line, BI is slated to
eventually pervade the entire value chain of enterprises, and their partners.
Journey of Evolution
While the first phase of traditional data warehousing efforts focused on
querying and reporting to understand what happened, the second wave focused on
technologies like online analytical processing (OLAP), and data mining for
historical analysis to understand why, and recommend what should be done to
rectify. Strategic planning, and the third generation solutions are focusing on
the frontline workers, providing them with increased business insight within the
context of business processes.
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BI Growth Statistics |
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Till 2-3 years back, much of the focus was on querying and
reporting and on what happened and what actions are needed. A lot of values
derived from traditional DW and BI are still revolving in the area of what
happened. However, as the businesses have got matured over a period of time, and
enough data is still being gathered, much of the focus is now on using the data
for doing predictive analysis for proactive decision-making.
The worldwide BI market continues to grow rapidly (see box). But
according to IDC and Business Objects, the market is still under penetrated, and
has a huge potential. One of the drivers is the increase in the number of IT
applications, which necessitates having an environment where information should
be consolidated for a unified view, and having a highly competitive environment
where information based decisions are crucial.
Shipra Malhotra
shipram@cybermedia.co.in