HMD Global has launched a digital campaign for the Indian market for the new Nokia 6.1, featuring the acclaimed Bollywood actress Parineeti Chopra. Two-thirds of Nokia phone users around the world today are less than 35 years of age and hence this campaign is focused on the millennial generation. The campaign starts on 6th July with 2 fictional digital films that feature Parineeti. The films, that have humour and a surprise element to them, show Parineeti and her pals hanging out in the house doing everyday fun things, when their Nokia 6.1 comes handy bringing a twist to their fun.
The Nokia 6.1 is a phone this generation can rely on completely; it is being loved around the world for its pure, secure and up-to-date Android, ZEISS optics, dual-tone flash, 4K video recording, spatial audio, a fast charge and a powerful Qualcomm SnapdragonTM 630 processor to do all one wants to do, quickly and effortlessly. The highlight is the phone’s dual-sight technology, popularly called the #Bothie feature, that Parineeti and her friends have a great time using in the film. The #Bothie is a split screen visual for both photos and videos that simultaneously delivers both sides of the story.
Commenting on the association, Jyotsna Makkar, Head of Marketing – India Region, HMD Global, says, “As a talented actress who has received several accolades, including the Filmfare Award and the National Film Award, Parineeti sets the right context for the purpose-led millennial of today, who wants to make the most of everyday moments with friends and have fun. Just like Parineeti brings spunk and easy confidence to everyday moments, the Nokia 6.1 is a phone this generation can rely on to work hard and play hard. I hope our millennial fans relate to these films and can smile with them.”