Hike Messenger rolls out video calling to its User base

Hike Messenger, India’s home grown messaging platform, has launched video calling feature for its users. Video calling, the beta of which was rolled out in September this year to a select set of less than a hundred thousand , will now begin to rollout to the entire user base starting with Android users this week.

• Simple and High Quality Video Calling Experience, Even In Challenging Network Conditions: Video calling on Hike is a simple and easy to use feature that works on a single tap that is integrated into chat threads with friends. The feature has been built for a high quality video experience that works even under challenging network conditions, including good quality 2G.

• Live Caller Preview: Another interesting aspect of video calling on Hike is the ability for a user to see a live video preview of the caller before answering the call. It’s quite a neat feature and adds to the fun of video calling.

• Available Immediately to All Android Users; iOS to Follow Soon: Hike video calling is available immediately on Android. If users updated their Hike Messenger in September this year, video calling would have automatically been enabled for them and will now be accessible!

The evolution of communication on Hike: Hike continues to be loved by its users for its chat experience with its 10,000+ hyper-localized stickers in 40+ languages. Hike also launched one-on-one and group (100 member) audio calls in September 2015. Introduction of video calls one year later, today, makes for friction-free, sight and sound communication experience.

Commenting on the launch, Kavin Bharti Mittal, Founder and CEO, Hike Messenger said “This was an obvious one and we’re excited to bring it to the market so quickly. We’ve been in beta for a few months and the results have been really positive. We’re now excited to roll this out across our entire uberbase.  We see India as primarily a sight and sound market -- and we believe video calling will have a large impact on how people communicate inside of Hike.”