Stock brokerage HDFC Securities announced opening multiple Digital Centres in India to massively boost digital adoption for its customers. This announcement is a part of the company’s commitment to empower its clients with the latest technological solutions to ease their trading journey, while helping them to take charge of their own investments.
Thousands of new investors entered the stock market in the wake of the COVID-19 pandemic. This new generation of investors has a very different investment ethos than their predecessors. A large percentage of these traders are millennials and Gen Zers, who are not just tech-savvy, but are also digital natives.
These digitally native investors want uninterrupted journeys with an ease of investing available at their fingertips. However, periodically, they also need some handholding in understanding the processes and how they can be leveraged for maximum gains – before operating on a complete DIY mode. To address this need, HDFC Securities is gearing up to operate 13 Digital Centres across India, acting as propellers for customers to get more out of their digital engagement with HSL platforms. The number of such centres may grow based on the requirement.
Dhiraj Relli, Managing Director & Chief Executive Officer at HDFC Securities said “Today’s customer is not just tech-savvy, they expect cutting-edge technology solutions for almost everything they do. To be able to attract and retain this new generation of investors, we need to focus on digital transformation in a way that eases the customer’s entire trading lifecycle. We have more than 600 relationship managers mapped to our Digital Centres, most of whom belong to the 25-28 age group, who are digital natives themselves and can speak the financial language of the current generation. They are also equipped with an extensive product and process training and have the skills to support customers through latest technology solutions. Armed with our curated offers (value plans, plans for women, millennials and senior citizens) for all type of investors and industry best research, we believe our Digital Centres are perfectly poised for greater engagement and value addition for our customers.”
Of the digital centres in the pipeline, 10 of them are already operating in Mumbai, Thane, Navi Mumbai, Noida, Nasik, Cochin, Ahmedabad, Kolkata, Jaipur & Indore while the remaining are gearing to be operational across various other identified places PAN India.
Adding to this development, Mufaddal Matcheswala, Chief Growth Officer at HDFC Securities, commented “During the pandemic, we have many first time investors flocking to the capital markets with their disposable income. The fabric of our Digital Centres is such that it imbibes the financial aspirations of the modern generation into clear actions on our digital channels, helping investors optimise their portfolios while driving higher activation. This journey will have active digital engagement with customers, goal and risk based portfolio recommendations, customer feedback inclusion and a progressive push of various platform features designed to enrich the trading experience.”