HDFC Life launches life insurance Chatbot in association with Haptik

HDFC Life announced the launch of India’s first life insurance chatbot in collaboration with Haptik, India’s largest chatbot platform. The chatbot will act as a financial guide to help users choose the most suitable life insurance plans and solutions.

This chatbot aims to assist the customers with insurance advice – ranging from Health to Tax Planning & Retirement based on a simple 60-second quiz which enables it to compute their Insurance Quotient. Calculated using different parameters under each insurance category, the Insurance Quotient is an indicative score for each individual, based on which, HDFC Life can recommend the best suited insurance plans for the user. The chatbot not only works as a personal financial advisor, but also brings to the forefront the universal need for life insurance.

Talking about the need for this platform, Mr. Suresh Badami, CDO - HDFC Life, said “Many of us in our country, particularly the millennial, are under insured and need a simple platform to access relevant information about insurance. Haptik's chatbot enables us to do this and reach the millennial through the medium that they are most accustomed to and are comfortable with”

The chatbot will be live for only two weeks from the date of its launch on the Haptik app, which is available on both iOS and Android.