On May 11, 2001, exactly 53 days after its global launch–March 19, 2001 to
be precise–Microsoft India unleashed its latest set of user-centric, XML-based
cross platform Web services HailStorm. While the global launch included
prototypes and demos from MS partners American Express, Clickcomm-erce, eBay,
Expedia, and Groove, the Indian launch had a similar razzmatazz with its Indian
partners showcasing solutions that could address the needs of industry verticals
like education, stock market, health care, B2B exchanges and e-trading. In fact,
Infosys, Mastek, NIIT, Satyam, TCS and Wipro are amongst the first in Asia to
have built applications based on this new technology. However, there is a
difference though. Unlike in India where not many eyebrows are being raised
about the ‘real motive’ of Bill Gates & Co, world over, especially in
the US, HailStorm has lived true its name.
"We see .NET and technologies around it such as HailStorm as an excellent opportunity for the global business community to expand on services offered through the Internet, truly exploiting the potential of this powerful medium" |
Ashank Desai, chairman and MD, Mastek |
"Microsoft’s HailStorm initiative represent dynamic new experiences on the World Wide Web. The .NET and HailStorm framework symbolize significant strides towards delivering integrated, unified solution experiences’’ |
B Ramalinga Raju, chairman, Satyam |
"HailStorm will provide us with a platform for user-centric Web services, which will integrate silos of information over Web-independent devices and networks. It will enable us to use our domain knowledge of verticals to deliver value |
S Ramdorai, CEO, Tata Consultancy Service |
While Microsoft’s competitors, including AOL Time Warner (AOL TW) and Sun
Microsystems, allege that HailStorm and other pieces of the .Net initiative are
designed to limit their access to customers and further leverage Microsoft’s
dominant Windows market share, Gates haters have decried HailStorm for violating
user privacy. Some have even accused Microsoft of mounting yet another assault
on antitrust law. Calling it mis-characterization by special-interest
competitors of its open-access, open-design process vision–unlike AOL’s
walled-garden, proprietary approach to instant messaging, Microsoft denies that
anything in its .Net plan is improper. Rather, the company argues that HailStorm
product is not limited to Windows and can be accessed by consumers running
Linux, Apple’s Macintosh operating system or even on a Palm handheld device.
The company also said HailStorm is built on open standards and is available for
use by any Web site, including AOL. However, Microsoft plans to charge
consumers, developers and participating Websites.
So where did the company falter in its first big move away from a PC-centric
world, or is it just another bout of hue and cry being raised by anti-Microsoft
lobby? The answers lie in understanding what HailStorm is all about and what
prompted the desktop king to come out with it.
What is HailStorm?
Shed of all jargons and flowery verbiage, the new Internet-based software is
a tool that will let people store and manage their personal records. The new
service makes the world’s largest software company’s product a central
repository for storing credit card numbers, financial records, appointment books
and other types of personal information. The company eventually will charge a
yet-to-be-decided monthly fee for the service. The software will also enable
people enter and change their information, store it via the Internet, then
selectively give the information away to contacts, or hawk it when buying goods
and subscribing to services online. Also, the software is supposed to share
information between home computers, work computers, and handheld electronics. It
can move contact information listed from a work e-mail program with contacts
stored in a cell phone.
In simple terms, HailStorm is the first big step for Microsoft’s .Net plan–officially
a set of XML-based services based on user identity and authentication that will
eliminate the need for users to have multiple passwords for Web sites or digital
devices such as Palms and cell phones. Instead, consumers could collect and
store all their information conveniently in one place–definitely with
Microsoft–and this is what has raised the storm in the company’s cup of tea.
There are other issues though.
Why HailStorm?
Critics suggest that HailStorm will give Microsoft a future subscriber base
for services and software. If this works, for instance, these users could be
paying a monthly fee for software and services which they today either buy
one-time, or use free on the Web.
Today, one of Microsoft’s major problems is that many users copy software.
Second, even those who buy software, buy it one-time making it difficult for the
company to sell its upgrade. The world is full of instance where Windows 95 is
still in use despite the fact that the likes of Win 98, Windows 2000 and Windows
ME have been subsequently launched. Forcing people to upgrade is the challenge
and hence experts feel HailStorm is Microsoft’s long-term goal of ensuring
that people pay Microsoft regularly, perhaps a life-long commitment of a monthly
fee.
Experts suggest that while HailStorm will not be exclusive to Microsoft
products, its foundation will use Windows 2000 and Visual Studio.Net. The .Net
enterprise servers and the .Net framework will also definitely make it easier
for developers to create HailStorm services and applications than other
development platforms. So how will Microsoft make money from HailStorm?
Primarily, from the subscription fees that both consumers and corporations will
pay. Bill Gates is reported to have said that some low-level services like the
Passport–most visible in Hotmail–will be free but that others’ fees would
depend on feature ‘richness’ or usage frequency–higher the number of
notifications one receives, the more one pays.
Privacy is a concern
Essentially, .Net is a plan for an ‘operating system for
the Internet’ and Net-based applications. It would offer a set of
Microsoft-controlled programming interfaces for inter-connecting Web-based
applications. On top of this, Microsoft would store customer info–names,
addresses, credit cards, calendars, tasks, favorites, clothing sizes,
preferences, and such–and use Passport to determine which applications and
services should and shouldn’t have access to users’ personal data.
The mere idea of storing all personal data with the company
is a reason enough to send shivers down many a spines. In fact, with the rulings
in one of highest-profile antitrust court cases in history against it, Microsoft
has suffered a major jolt in terms of credibility as a fair player and is
considered the ultimate high-tech bully. Naturally then, despite the fact that
it would be too naive for anybody to even think that the company would collect
and try use customer data in unsavory ways to kill its own product, resistance
has been strong. Not that Microsoft did not expect this. In fact, the company
has taken pains to emphasize in all its documents and communiqués that ‘all
data would belong to the user’.
However, what is worrying experts is the way the HailStorm
would work. The system is based on Microsoft Passport, a service that lets you
enter personal data once and then use it on multiple Web sites. At the moment,
Passport works on the Microsoft Network sites, including free e-mail service
Hotmail, online magazine Slate, the Expedia travel site, as well as about 80
other sites around the Web. Microsoft’s idea with HailStorm is to make
Passport the central authentication system for the entire Web.
Data is Power
Another thing worrying experts is that HailStorm would take cookies, already
a target of privacy advocates. Though cookies can become a potential danger only
if other Web site manages to get hold of it. At the best cookies can inform
Web-site operators whether the user visited the site and, perhaps, what all they
surfed, clicked on and bought. Interestingly, however, a cookie doesn’t
actually tell the site who the user is.
While Passport sites use session cookies, which means the information is
stored with Passport only until the browser is closed, HailStorm with a
worldwide Microsoft Passport service has the potential of changing this all.
According to experts, the gameplan here is to ensure that individual sites do
not collect information about users any more.
The antitrust issues
The anti-Microsoft lobby fears that if all this works, HailStorm could be the
first step to serious Microsoft domination of the Internet, a future where users
will pay Microsoft a fee for many of the services that are available for free on
the Web today or which we today pay for one-time to buy a software product.
AOL TW raised concerns that Microsoft’s new products could create a choke
point on the Internet for e-commerce, instant messaging and downloadable music.
In fact the AOL TW official have gone on record saying that Microsoft’s latest
offerings were an effort "to make sure that eventually there is no reason
to use anything but the versions of programs that Microsoft gives you."
SHUBHENDU PARTH in New Delhi