Groupon acquires Sidetour

Groupon announced today that it is acquiring SideTour, an online marketplace for unique tours and activities in New York City, Chicago, Philadelphia and Washington, D.C. It's been just over a week since Groupon announced the acquisition of hotel booking service Blink.

SideTour, a startup had raised $4 million in venture capital. Groupon said it will now distribute SideTour experiences to its subscribers and website visitors. SideTour will continue to operate as a separate entity for some time as its activity listings start to get distributed via Groupon's email, web and mobile channels. The SideTour team led by CEO Vipin Goyal will work out of Groupon's New York offices and will report to to Greg Rudin, GM of GrouponLive.

"The addition of SideTour's curated local experiences furthers our vision of Groupon as the go-to place for consumers to find just about anything, anywhere, anytime," Rudin said in a statement. Groupon has not disclosing the value of the deal.