GreedyGame ropes in InMobi’s director of operations

GreedyGame has announced the appointment of Samuel John to the role of Head of Operations. John, previously the Director of Operations at InMobi, brings with himself a wealth of industry experience, having been an integral part of InMobi’s international operations for a little under than five years.

Founded in 2013, GreedyGame solves the unique problem of branding on the mobile medium with its proprietary native advertising platform. By providing nonintrusive ads that don’t disrupt gameplay, the company helps brands to tap into their precise target demographic; publishers to monetise their content without the fear of compromising on quality or losing their audience base; and endusers to enjoy games seamlessly, without annoying ads interrupting their gaming experience.

In a little more than two years, GreedyGame has established itself as a preferred native advertising platform. With more than 1 million daily active users, GreedyGame is working with 50+ game in India, including industry biggies such as Nazara, Reliance, Games2win, Octro, Nextwave, Hungama, Disney, etc. and has worked with top brands such as PepsiCo, Flipkart, Snapdeal, Gatorade, Vespa, Airtel, Fastrack, EA, Amazon, Marico, among others. Among the many feathers in its cap, the company has won the Best Marketing Spark award (20152016) from Marico and has been recognised as a Madlabs partner company from 2015-2016.

John joins the GreedyGame team in the run up to its Series A round, and will be helping the company in its endeavours to scale up business by expanding its reach in the Middle East and the South East Asia region. John comments: “ Native advertising is undoubtedly the future of mobile advertising and GreedyGame is pioneering in this business of meaningful user friendly ad experiences. I'm thrilled to be joining the GreedyGame family as we work towards bringing a global revolution in the way brands reach customers and the way users perceive these brandsand their messages."

Speaking of John’s appointment, Arpit Jain, CEO of GreedyGame said: “ Sam joins us at a great time in our journey. We are at a stage where we have started focusing more on building processes that help scale our product to different publishers and advertisers across geographies. He comes in with very good experience in this domain and we are really excited to have him on board .”